Ingenious! Your account with $ 73,000 for the n * yanoe driving

Brazilian Ogilvy frightened visitors bars account for $ 73,000 as part of a social campaign against drunk driving vide.Neumolimye facts prove that the bloody special effects, blood-stained road and wrecked cars in social advertising against p * stancy driving the target audience will not act without producing adequate shocking effect.

Brazilian creators have found a new way to scare potential drunk drivers, and take them, they say, "cushy" - directly in the bar, at a time when they are going to pay the bill and get behind the wheel.

Online Aurora bars and Boteco Ferraz real added value of the cash voucher, which can result of drunk driving. The amounts of tens of thousands of dollars, which immediately operated on a sobering visitors pubs.

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• 14 April 2010
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