Tile «Ritter Sport» has a square shape to fit in the pocket blazer

It all began in 1912 when confectioner Alfred Ritter offered his hand and heart Gottl Clara, which owned a small confectionery shop. Clara agreed. Creating a family-owned business was inevitable, and after a few months after the wedding, the company was born Alfred Ritter Schokolade-und Zuckerwarenfabrik, proizvodsto organized right at home.

The famous square tiles appeared in 1932, when Clara Ritter noted that the country's gaining popularity blazers, which were square pockets. At the family council, she announced his idea: "Let's make a chocolate bar that fits in your pocket to any sports jacket, would not break with the normal weight and had a bar of chocolate." Chocolate square gets the name «Ritter's Sport Schokolade».

In 1952, the company management comes the son of Alfred and Clara Alfred Otto Ritter. That makes it a major step in the history of Ritter Sport - fully concentrated on a square chocolate bar, and the rest of the products are gradually excluded from the production plan. In the early 70s introduced color coding of packaging: each kind of chocolate gets its color (it is noteworthy that this idea prompted the spread of color TV sets). A few years after this event, the company is packaging Knick-Pack, which is easy to open, cracked tiles in a special way.

via factroom.ru