Coming New Year holidays. Marketers and advertisers seeking to get the most profit from sales of real customers unleash against psychological warfare. In an atmosphere of general consumer madness and excitement
«In contrast, discount coupons free samples of products could have a lasting impact on the sales of the goods concerned - in some cases up to 12 months after the action" - written by experts in an article published in the journal «Marketing Science».
blockquote> 5. Do not touch the goods without neobhodimosti
The results of some experiments show that touching the product provokes man to acquire it. So, out of it in the hands of an ordinary mug more than 20 seconds, you're more likely it buy, even if you did not want. Experiencing a pleasant tactile feel of the product, you are not noticing, convince yourself to buy it - brand new smartphone so sits comfortably in your hand that put him back in the window will cost you a lot of effort, and touching the soft tissue gourmet expensive jacket you imagine how good it will look at you. "Thinking about things like its, you're mentally prepared to pay for it" - says marketing expert from the business school at the University of Wisconsin in Madison, Joan Peck in an interview with her newspaper «Los Angeles Times».