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Tips from the beginning entrepreneur Oliver Emberton
And again with us Oliver Emberton. B> Articles of, как find his calling or learn to осуществлять Dream , we have already translated. It's time to specific recommendations. If you are considering working to "go in freestyle swimming," but do not know where to start, this stuff - just for you. In this case, you do not need qualification, money, or a very high level of intelligence. No need to even the idea that something will be particularly good. Other details - under the cut.
All what the entrepreneur - it creates something that makes a profit.
Think of us as a mechanism that you develop, design and create. Take, for example, McDonald's:
Of course, your "mechanism" consists of certain parts. He said something to someone sells, and then re-invest the money to boost sales in the future. All that remains in the end - it's net profit for the owner. Look at Google:
If you are able to develop a mechanism to create it, own it and take care of it, you can really become very rich. It's not easy, but most of the barriers you easily you cross. Interested in?
Let's talk about you
Are you young? You have no money? No profession itself? Are you a student or hate your job? Maybe you're a little rebel at heart? Great! You do not have bad habits, and you will work tirelessly. The world is waiting for you.
You get older? Wiser? Have accumulated money? A stable job? Maybe mortgages and children? In your case you have to work hard. Has all chances to get his, but at first will have the feeling that you do not move forward and back, sinking in quicksand.
The most important qualities of a good entrepreneur - energy and determination. Do not be afraid to be intrusive, it can be learned. I started at 21 years, being very shy nerd. I soon learned to sell when no other way to feed themselves left.
Chapeau came to an end. So, to make you a millionaire!
idea
Please forget all that horrible stuff about the value of the idea that you have heard. This is misleading. Ideas are cheap, moreover, their relevance quite transient. The idea itself is worth less than a half-eaten sandwich. But at least you can sandwich to eat up.
Of course, without the idea is not enough. But understand that the formation of even the most successful companies were not in any way associated with bright, wild ideas. Starbucks chose the well-trodden path - they started selling coffee in Seattle. Facebook just improved MySpace. Google improved search engine Yahoo. Microsoft had based Apple, which, in turn, imitated Xerox.
The value of fresh ideas exaggerated. The main thing is to implement it in a timely manner. Google chose the perfect time to create a sophisticated search engine. Now, for example, is unlikely to do the same. Thus, you need to be very aware of the needs of consumers about what products are under-represented in the market. After all, you want to launch a product or service that will be successful. It does not matter, it will look original or not. Usually easier to improve an existing idea, which is implemented not 100%, than to create a new.
People are afraid to start a business when there is competition, but competition can be helpful. The best place to open a new restaurant, located next to another popular restaurant. They have kindly done the hard work for you - find clients. Often comes to business success, thanks to another business. So, sometimes it's better to have a few rivals than a single. You just need to be 10% better.
Personally, I would recommend trying to sell something that you and your friends have bought themselves with great pleasure. You will be easier to start to understand the familiar and interesting for your area, you will better understand your customers, and you will be passionate about what you are doing. If you manage to interest a potential customer, you will inspire yourself and those around you. And in order to successfully cope with the next step, without inspiration not do.
Home
Many compare the appearance of the company with the birth of the child. In this case, all assume that you know what you are doing, but to children as well as to companies that do not include instructions for use. You all know the way, stumbling and learning from their mistakes.
In the beginning, there is a great likelihood that you will not succeed. Your goal - to build this magical mechanism for the production of money, but you may not have all the details, and the ones that you need, can cost more money than you have at the moment. Your idea is wrong (at least - half), but you do not know what kind of half must be replaced. All this is normal.
When Steve Jobs founded Apple, he did not have no money, no customers. What he did, speaks of him as a great entrepreneur. First he persuaded a local computer store to order it non-existent Apple computers with payment upon receipt. Then he convinced the supplier to sell him the components necessary for the production of machines, using custom as evidence that he can pay for the goods. Jobs and his small team have built the first computer in his garage. In the end, they took their time and got a good profit. Apple has appeared out of nothing. Creating a company, you need to convince people to believe in you.
Most start-ups are on a similar trick at an early stage. If this sounds intimidating, do not hesitate - the way it is. One day I had to pay my employees indebted credit card when broke one of the first orders. In general, until you try, do not know.
By doing all this, you have to maneuver between the process of creating the perfect company (a task for the idealist) and paying bills (problem for realist). If you do not take into account both points, you will not work. That's why realists and idealists cooperation so common in business.
Do not run ahead of the engine. Do not try to create a large company at an early stage, is simply trying to create a company. Do not rush to spend and hire. Do not waste your time writing applications and contracts. Imagine that you are now one small, nimble and aimed to work. Create and sell. HR department you will have time to organize later.
Do not be surprised and do not be alarmed if your company eventually changed. Rare business survives first contact with their customers. However, do not overdo it - do not change direction too often. In this case, the profit is not exactly grow.
So, your company has survived, you reinvest their meager incomes and increase them. Now you can go to the next level.
Make yourself is not as important for the company
This step is most small businesses can not be overcome.
Until now, in your magic business mechanism probably have one indispensable part - it's you. If you are an economist, you are probably the chief accountant. If the programmer - the best coder in the company. Whatever you are doing on your company, the more likely you feel important and more congested.
That's the hardest part: you have to make yourself redundant. If you drop dead tomorrow, your business must continue to work without modification, as if nothing had happened. All you need to spend your time working on your business, not in the business. Otherwise, you just hired themselves, along with other specialists.
Many businesses fall into this trap. But I'm sure you will struggle. Remember, what you are driving the company to success, and if you fail to become part of the business model, your company will not develop.
McDonald's has built a business that will work even if the wages would be minimal. The production process is so adjusted, that works by itself. Effective each burger and nothing is left to chance. Their brand is so great that people line up around the world to eat at McDonald's. Your business can be radically different, but it must be as reliable.
If you go through it, you will get a self-benefiting mechanism. Monthly income is quite high. And now you have plenty of time to develop their business. Who is to conquer the world, all you need to do - go up.
Scaling
The last step is a bit like a game of "Who Wants to Be a Millionaire." Every question that you answer correctly, double your money. Or you go home.
Do not make naive mistakes, suggesting that a large company - it's like a little but more. Although ... It does not matter! It's like talking to your children about what drinking does not make them cool. You all feel on the skin.
As the company grew its rules and culture too briefly. You might even find that you do not like the company that you created (many founders experience similar contradictions). If you are one of them - you can hire help to sell the company, or go for broke and see how everything turns out.
Remember, no business can not grow indefinitely. Just be sanitaryware company consisting of two people. But it is almost impossible to build a corporation plumbers from 1,000.
Advance define its borders. If your company is associated with the software, then you are lucky. This industry is incredibly popular today, which explains why so many young billionaires.
Finally
Create a company has never been so easy. You can create a killer product without leaving the student dormitory. And even without registering any documents. So it was with Facebook.
In my understanding of the business - a kind of honest gambling. Skill and persistence are largely determined by, but luck plays a major role. As long as you fall and rise again, try a different and continue to learn through in your favor. It remains only to decide.
Good luck!
P.S. Translation, perhaps the most popular articles Oliver Emberton «All life - the game. Strategy for Victory » You can read здесь.
Source: habrahabr.ru/company/witget/blog/243307/
