The first promotional steps. Successful and not very

October 23 Russia celebrates the Day of workers of advertising. Professional holiday people whose work is somehow connected with advertising celebrated since 1994. It was in the 90s begins to appear a new advertisement, the post-Soviet level, based on Western technology and techniques, with the same Russian flavor, and the most vivid and memorable was the kind of television advertising. That's it, we decided to remember this day and present you with a selection of movies that were once hits post-Soviet space, and their characters - popular memes





The first number is the most popular meme early 90s - Lenya Golubkov, advertised on the central channels of investment fund "MMM". Later this office recognized the "pyramid" and founder Sergey Mavrodi - swindler, for which he was sentenced. However, if the people who lived in the early 90th sprsit: "Who is Leon GOLUBKOV?", Most will remember him instantly, to be sure. Especially his catchphrase from this video: "Buy wife boots!»


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Mobile operators will never stint on luxury and quality videos, inviting expensive actors and screenwriters. Here is one example - the video clips from the series of the rate of "Jeans" operator MTS "About 10 bucks and Vadik»:


Another masterpiece of Russian advertisers 90s, advertising mints "Rondo»:



A series of commercials bank "Imperial", filmed Timur Bekmambetov needs no special introduction. The bank today hardly anyone remembers, but the heroes of his ads - many. Especially because the characters were colorful historical figures. For example, the commander Suvorov:



And this is an example of social advertising. Qualitative example. With great Zinovy ​​Gerdt:



Another bright "social sphere" of the 90s. "Dima, wave your mom handle!" - Became a meme and lives to this day, often priminitelno to Prime Minister Dmitry Medvedev:



An example of social advertising, contrary to the rules of Che Guevara: "Be realistic - demand the impossible." The first channel is called once "set realistic goals»:



Well, the final movie of today's selections. When Nikolai Fomenko has not been a major undertaking, he could not afford to "hooliganism" in this kind of advertising. Then, as they say, no comment ...



Everything I finished. Source.