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Virtual supermarket in Korean subway
Korean Agency "Cheil Worldwide" won the Grand Prix "Cannes Lions" in the "Media" for a virtual supermarket in the Korean subway.
For the campaign's second largest supermarket chain in Korea "Home plus" agency developed a "draw" shop: on the walls of the Korean subway placed posters with the image of a full-size windows.
3 photos via yellow-reporter
Buyers choose the necessary goods and scanned their QR-code, creating order in the online store. When making a purchase customers a virtual store indicated delivery time, and the courier goods brought them home.
During the campaign, customers have become virtual store more than 10 thousand people, and online sales "Home plus" increased by 130 percent.
Source:
For the campaign's second largest supermarket chain in Korea "Home plus" agency developed a "draw" shop: on the walls of the Korean subway placed posters with the image of a full-size windows.
3 photos via yellow-reporter
Buyers choose the necessary goods and scanned their QR-code, creating order in the online store. When making a purchase customers a virtual store indicated delivery time, and the courier goods brought them home.
During the campaign, customers have become virtual store more than 10 thousand people, and online sales "Home plus" increased by 130 percent.
Source:
