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The Dark Side of Steve Jobs
I understand perfectly that of Steve Jobs US media did just this IT-icon, a kind of unattainable ideal human-seeker, creative guru, the great visionary and successful businessman and innovator in one bottle.
In fact, of course, the real Steve was far from all these epithets (at least the majority) - it was in many ways an ordinary person, however, with his eccentricities. As one of his close friends: "The real secret lies in the fact that success comes not guaranteed to smart and quick-witted, and a fixated on obsessions psychopaths.»
Today I present a translation of some passages of Steve Jobs biography, published in the US in October 2011. Written by a former editor of «Time» Walter Isaacson 600-page work is based on more than 40 interviews with the author's own Jobs, as well as many conversations with his family, friends and colleagues - again, only on the real facts.
Isaacson followed the advice of his wife's head of Apple, and did not hide the unpleasant moments of life and personality traits Jobs. And although we do not talk bad about the dead, break this unspoken tradition - so the memories of Steve Jobs, the man just ...
About furniture
From the memoirs of his wife.
"Jobs has always been difficult to arrange their own housing. More bachelor, he lived in a house with a mattress, a table and a couple of chairs. And even when he has a family, not much has changed. He strove for perfection in everything, but in the perfection takes time.
"Eight years, we discussed our future furniture in theory - says wife Lauren Powell Jobs. - For example, Steve a long time wondering why you need a sofa? »
About compromises
Jobs found out that the European washing machines use less detergent and water, as well as softer than their American counterparts, clean dirt. But this wash cycle twice as long.
Jobs himself said:
"We discussed with the family, a compromise can go. What is more important: clean clothes in just one hour instead of half, or pleasant to the body clothes that will last longer? Does it matter how much water we use in this case?
We've talked about it every night for dinner for two weeks. "
About the complex nature of
"He had an uncanny ability to identify your weaknesses, to understand how you can be humiliating," - says one of his friends at work.
Jobs refused to recognize his own daughter, are often held in the parking places for the disabled, yelled at subordinates and cried like a baby, if something did not work. I remember he angrily signaled policeman hesitated to discharge the fine for exceeding the then drove the same speed.
The restaurant he could change three times did not like the dish.
And somehow in the room New York hotel at ten o'clock in the evening it suddenly occurred to me that the piano stands in the room is not in place and it urgently needs to move, local strawberries will not do, and the flowers are not those he demanded calla .
And at midnight when all his quirks finally completed, and panting assistant brought him the desired color, he finally stated that her costume "disgusting."
About perfectionism
"Machine tools and machines in his factory painted and repainted several times until he fanatically chose the color scheme - writes Isaacson launch production company NeXT, Jobs created in the late 1980s. - As a result, there were white, as in a museum, the walls, black leather chairs for $ 20 thousand. And custom doroguschy unique staircase.
He insisted that the assembly line equipment iPhone length of 165 feet for collectors installed unnatural way, but any visitors to the factory now comfortably watch the process of PCB. "
And even at the end of his life, while in the hospital, he revised 67 nurses before choosing three favorite that will allow to take care of themselves before dying. And when he tried to put on a pulmonologist Jobs under the influence of strong sedative, mask, he angrily tore her, muttering thickly that he does not like her design, and asked for five other options mask to select the most successful.
About borrowing
Steve Jobs Isaacson treatment - rather than a great inventor and visionary, and talented proofreader, who was able to bring to perfection created by other people.
Thus, the characteristics of computers Macintosh, mouse and icons on the screen, Jobs engineers borrowed from Xerox PARC, where they had been at a party in 1979. The digital player appeared on the market in 1996, five years before the advent of the iPod, but, according to Steve, were "suck."
From smart phones that were sold back in 1990, "sick as well as players from» - iPhone was introduced in 2007.
The idea of iPad and all belonged to the engineer of Microsoft, whose wife was a friend of Jobs. "This guy just took me - told Steve. - He said that Microsoft is going to change the world by destroying their laptops tablet, and Apple simply has to get a license for the software Microsoft. But they did everything wrong. Their device was with a stylus that is death.
And when the man from Microsoft, with whom I had to constantly interfere in the social circle, started this conversation, perhaps, for the twentieth time, I was so angry that when he returned home, he decided, "Fuck it all! I'll show them how to be a real tablet ».
And even within your own company Jobs sometimes borrowed ideas. Jonathan Ive, the designer of Apple, designed the iMac, iPod and iPhone told how Jobs often attributed to himself his ideas by checking out some of the best.
About creativity
Jobs clearly sensed that it would be a success, but it is not always what it could be. Once he said copywriter James Vincent that his texts for advertising iPad - «sucks."
"What do you want? You do not say what you want "- he began to argue. At that Jobs just exploded. They are screaming at each other until Vincent demanded: "You have to say what you want."
"This should show you and I understand that this" it "when I see him!" - Evil parried Jobs.
"Understand that when I see it" - his credo. Jobs could satisfy only the absolute perfection.
He did not like the headlines in the command line of the first Macintosh, and he made software developers to come up with one version after another, only about twenty.
When they get it started slowly and they argued that they have better things to do, Jobs cried so that could be heard on the entire floor, "Can you imagine what to look at this misery every day! This is not just a breeze! This is what we need to do perfectly well. "
About Google
Jobs himself did not like to speak of another source of inspiration. Isakson recalls that in the worst mood he saw Jobs in the day began selling Android phones with a touch screen. Jobs found them a copy of the iPhone and sued the developer of the operating system - Google.
According to the head of Apple, Steve initial draft of the claim referred to them in the legal department of the company at the end of the day, looked like:
"Bloody Google, you stole all have iPhone. Until his last breath, to the last penny out of $ 40 billion. Apple on the accounts I will fight for you to be punished. I will start a nuclear war, if necessary. I will destroy Android, because you devils, stole his ... »
About Bill Gates
Jobs responded in a similar way to Windows in the 1980s. In the operating system used was the same graphical user interface as that of the Macintosh. Furious Jobs Bill Gates called from Seattle to Silicon Valley, and that's how to describe their communication Isaacson:
"They met in a conference hall, attended by a dozen employees of Apple, who wanted to see how the boss attacks Gates. Jobs did not disappoint his army. "You rob us! - He cried. - I trust you, and now you have steal! »
Gates quietly looked at Jobs - all knew where actually took interface: "Well, Steve, I think you can see what is happening anyway. The situation is rather like this - you and I have had a rich neighbor named Xerox, and when I climbed into his house to steal the TV and found that you are - already stole it! ".
The structure of the software Apple has always been a taboo subject. Jobs did not want the device to iPhone, iPod or iPad someone poking his nose. According to Jobs, his creations were perfect, and mere mortals should not have their ports.
The new office, he forbade Apple designers to do the windows open, even though the heat was excellent. Jobs do not think that ordinary people should be given the opportunity to discover something - otherwise they can all break down, he thought.
Sverhzakrytaya architecture Apple iOS - it's flowers in comparison with those for some tough conservative rules had to live his subordinates.
Another way of looking at life
In fact, Steve Jobs is not so unique. The question is, who will be able to catch barely nascent fashion and have time to ride in her heaving full-wave trend.
For example, right now I see on the streets of New York just a barrage of fashion for old-fashioned and fairly uncomfortable retro handset for mobile phones (primarily for the iPhone) under the Chinese name moshi moshi, which would seem to contradict all the highest aesthetic views Steve - but their sales are now in New York, just a rod with terrible force!
I would like to finish the recognition that Steve, of course, is great, and it is great to shake the entire global electronic industry, as it were, in many ways it does not include a lot of people. But, once again, the words of his friend, who I already quoted above, I think the most accurate and honest definition of the nature of this success:
"The real secret lies in the fact that success comes not guaranteed to smart and clever ...
In fact, of course, the real Steve was far from all these epithets (at least the majority) - it was in many ways an ordinary person, however, with his eccentricities. As one of his close friends: "The real secret lies in the fact that success comes not guaranteed to smart and quick-witted, and a fixated on obsessions psychopaths.»
Today I present a translation of some passages of Steve Jobs biography, published in the US in October 2011. Written by a former editor of «Time» Walter Isaacson 600-page work is based on more than 40 interviews with the author's own Jobs, as well as many conversations with his family, friends and colleagues - again, only on the real facts.
Isaacson followed the advice of his wife's head of Apple, and did not hide the unpleasant moments of life and personality traits Jobs. And although we do not talk bad about the dead, break this unspoken tradition - so the memories of Steve Jobs, the man just ...
About furniture
From the memoirs of his wife.
"Jobs has always been difficult to arrange their own housing. More bachelor, he lived in a house with a mattress, a table and a couple of chairs. And even when he has a family, not much has changed. He strove for perfection in everything, but in the perfection takes time.
"Eight years, we discussed our future furniture in theory - says wife Lauren Powell Jobs. - For example, Steve a long time wondering why you need a sofa? »
About compromises
Jobs found out that the European washing machines use less detergent and water, as well as softer than their American counterparts, clean dirt. But this wash cycle twice as long.
Jobs himself said:
"We discussed with the family, a compromise can go. What is more important: clean clothes in just one hour instead of half, or pleasant to the body clothes that will last longer? Does it matter how much water we use in this case?
We've talked about it every night for dinner for two weeks. "
About the complex nature of
"He had an uncanny ability to identify your weaknesses, to understand how you can be humiliating," - says one of his friends at work.
Jobs refused to recognize his own daughter, are often held in the parking places for the disabled, yelled at subordinates and cried like a baby, if something did not work. I remember he angrily signaled policeman hesitated to discharge the fine for exceeding the then drove the same speed.
The restaurant he could change three times did not like the dish.
And somehow in the room New York hotel at ten o'clock in the evening it suddenly occurred to me that the piano stands in the room is not in place and it urgently needs to move, local strawberries will not do, and the flowers are not those he demanded calla .
And at midnight when all his quirks finally completed, and panting assistant brought him the desired color, he finally stated that her costume "disgusting."
About perfectionism
"Machine tools and machines in his factory painted and repainted several times until he fanatically chose the color scheme - writes Isaacson launch production company NeXT, Jobs created in the late 1980s. - As a result, there were white, as in a museum, the walls, black leather chairs for $ 20 thousand. And custom doroguschy unique staircase.
He insisted that the assembly line equipment iPhone length of 165 feet for collectors installed unnatural way, but any visitors to the factory now comfortably watch the process of PCB. "
And even at the end of his life, while in the hospital, he revised 67 nurses before choosing three favorite that will allow to take care of themselves before dying. And when he tried to put on a pulmonologist Jobs under the influence of strong sedative, mask, he angrily tore her, muttering thickly that he does not like her design, and asked for five other options mask to select the most successful.
About borrowing
Steve Jobs Isaacson treatment - rather than a great inventor and visionary, and talented proofreader, who was able to bring to perfection created by other people.
Thus, the characteristics of computers Macintosh, mouse and icons on the screen, Jobs engineers borrowed from Xerox PARC, where they had been at a party in 1979. The digital player appeared on the market in 1996, five years before the advent of the iPod, but, according to Steve, were "suck."
From smart phones that were sold back in 1990, "sick as well as players from» - iPhone was introduced in 2007.
The idea of iPad and all belonged to the engineer of Microsoft, whose wife was a friend of Jobs. "This guy just took me - told Steve. - He said that Microsoft is going to change the world by destroying their laptops tablet, and Apple simply has to get a license for the software Microsoft. But they did everything wrong. Their device was with a stylus that is death.
And when the man from Microsoft, with whom I had to constantly interfere in the social circle, started this conversation, perhaps, for the twentieth time, I was so angry that when he returned home, he decided, "Fuck it all! I'll show them how to be a real tablet ».
And even within your own company Jobs sometimes borrowed ideas. Jonathan Ive, the designer of Apple, designed the iMac, iPod and iPhone told how Jobs often attributed to himself his ideas by checking out some of the best.
About creativity
Jobs clearly sensed that it would be a success, but it is not always what it could be. Once he said copywriter James Vincent that his texts for advertising iPad - «sucks."
"What do you want? You do not say what you want "- he began to argue. At that Jobs just exploded. They are screaming at each other until Vincent demanded: "You have to say what you want."
"This should show you and I understand that this" it "when I see him!" - Evil parried Jobs.
"Understand that when I see it" - his credo. Jobs could satisfy only the absolute perfection.
He did not like the headlines in the command line of the first Macintosh, and he made software developers to come up with one version after another, only about twenty.
When they get it started slowly and they argued that they have better things to do, Jobs cried so that could be heard on the entire floor, "Can you imagine what to look at this misery every day! This is not just a breeze! This is what we need to do perfectly well. "
About Google
Jobs himself did not like to speak of another source of inspiration. Isakson recalls that in the worst mood he saw Jobs in the day began selling Android phones with a touch screen. Jobs found them a copy of the iPhone and sued the developer of the operating system - Google.
According to the head of Apple, Steve initial draft of the claim referred to them in the legal department of the company at the end of the day, looked like:
"Bloody Google, you stole all have iPhone. Until his last breath, to the last penny out of $ 40 billion. Apple on the accounts I will fight for you to be punished. I will start a nuclear war, if necessary. I will destroy Android, because you devils, stole his ... »
About Bill Gates
Jobs responded in a similar way to Windows in the 1980s. In the operating system used was the same graphical user interface as that of the Macintosh. Furious Jobs Bill Gates called from Seattle to Silicon Valley, and that's how to describe their communication Isaacson:
"They met in a conference hall, attended by a dozen employees of Apple, who wanted to see how the boss attacks Gates. Jobs did not disappoint his army. "You rob us! - He cried. - I trust you, and now you have steal! »
Gates quietly looked at Jobs - all knew where actually took interface: "Well, Steve, I think you can see what is happening anyway. The situation is rather like this - you and I have had a rich neighbor named Xerox, and when I climbed into his house to steal the TV and found that you are - already stole it! ".
The structure of the software Apple has always been a taboo subject. Jobs did not want the device to iPhone, iPod or iPad someone poking his nose. According to Jobs, his creations were perfect, and mere mortals should not have their ports.
The new office, he forbade Apple designers to do the windows open, even though the heat was excellent. Jobs do not think that ordinary people should be given the opportunity to discover something - otherwise they can all break down, he thought.
Sverhzakrytaya architecture Apple iOS - it's flowers in comparison with those for some tough conservative rules had to live his subordinates.
Another way of looking at life
In fact, Steve Jobs is not so unique. The question is, who will be able to catch barely nascent fashion and have time to ride in her heaving full-wave trend.
For example, right now I see on the streets of New York just a barrage of fashion for old-fashioned and fairly uncomfortable retro handset for mobile phones (primarily for the iPhone) under the Chinese name moshi moshi, which would seem to contradict all the highest aesthetic views Steve - but their sales are now in New York, just a rod with terrible force!
I would like to finish the recognition that Steve, of course, is great, and it is great to shake the entire global electronic industry, as it were, in many ways it does not include a lot of people. But, once again, the words of his friend, who I already quoted above, I think the most accurate and honest definition of the nature of this success:
"The real secret lies in the fact that success comes not guaranteed to smart and clever ...
