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Success Stories. Ingvar Kamprad
The founder of IKEA - a network of shops selling household goods.
The first trade transaction young Kamprad made in school: he bought wholesale pencils and matches, which are then resold several times more expensive than classmates.
In 15 years, adding to the accumulation of capital money borrowed from his father (who, however, was convinced that giving his son money to school), opened his own firm, which traded every little thing.
The acronym IKEA is made up of his own initials (IK) the names of the family farm Elmtaryd (E) and Agunnaryd (A) - the name of the nearest village.
To lure prospective customers to your presentation, the young entrepreneur has promised to anyone who will come to the opening of the store, a coffee and a bun. Imagine his surprise when this modest event attracted visitors more than a thousand people! The first presentation of the day was about to become the latest. However, coffee and a bun got everything. And the idea of fast food in the store businessman remembered. Time passed, and every store IKEA has received the mandatory restaurant.
The entire network IKEA, without exception, is painted in yellow and blue - the national colors of Sweden.
The mission Kamprad lives in a three-star hotel, the breakfast (especially when he was included in the price) eats "to dump" to last until the end of the day. Visiting during trips different countries, he rarely drives a taxi, preferring public transport, where, as a friend says, "you can find the tastes of the people."
Ingvar Kamprad has never studied at university (school teachers long to teach him to read). However, in 1945, Kamprad became a graduate of the Higher Business School in Gothenburg - and it was his only professional education. The lack of a university degree Kamprad always replaced enthusiasm. He once said: "If you are working, do not feel incorrigible enthusiasm - I think that at least a third of your life has gone down the drain."
The first trade transaction young Kamprad made in school: he bought wholesale pencils and matches, which are then resold several times more expensive than classmates.
In 15 years, adding to the accumulation of capital money borrowed from his father (who, however, was convinced that giving his son money to school), opened his own firm, which traded every little thing.
The acronym IKEA is made up of his own initials (IK) the names of the family farm Elmtaryd (E) and Agunnaryd (A) - the name of the nearest village.
To lure prospective customers to your presentation, the young entrepreneur has promised to anyone who will come to the opening of the store, a coffee and a bun. Imagine his surprise when this modest event attracted visitors more than a thousand people! The first presentation of the day was about to become the latest. However, coffee and a bun got everything. And the idea of fast food in the store businessman remembered. Time passed, and every store IKEA has received the mandatory restaurant.
The entire network IKEA, without exception, is painted in yellow and blue - the national colors of Sweden.
The mission Kamprad lives in a three-star hotel, the breakfast (especially when he was included in the price) eats "to dump" to last until the end of the day. Visiting during trips different countries, he rarely drives a taxi, preferring public transport, where, as a friend says, "you can find the tastes of the people."
Ingvar Kamprad has never studied at university (school teachers long to teach him to read). However, in 1945, Kamprad became a graduate of the Higher Business School in Gothenburg - and it was his only professional education. The lack of a university degree Kamprad always replaced enthusiasm. He once said: "If you are working, do not feel incorrigible enthusiasm - I think that at least a third of your life has gone down the drain."
