OCZ pleaded bankrupt ...

Just crazy news before the end of the week and the year. Company OCZ , which is one of the leading proizvoditeteley solid state drives (SSD) and memory modules (RAM), the other day announced the beginning of процедуры bankruptcy .



In recent years, sales have legends of the modern market SSD, OCZ Technology Group, grew more than ever, but the company decided to curtail business because of low profitability. In this connection, Toshiba has already offered to buy the company, together with all intellectual property and production facilities. In principle, this proposal favorably and that, and another company.

What is it that happened? H4>
According to the Internet (1 and 2 ) in 2013. The company's revenue fell to 88.6 million. $ in the second quarter of 2012 to 33.5 million. $ for the same period of 2013. With an increase in costs it forced the OCZ take a loan for 30 million. $ At 15% per annum from Hercules Technology Growth Capital , while she was OCZ collateral in this transaction. After an unsuccessful attempt on the part of OCZ still fulfill the terms of the loan, November 25 Hercules took control over all accounts OCZ, and already 27 numbers were suspended trading of shares on the stock exchange OCZ.

According to этой Article , if I understand correctly, the main causes of failure a few:

1. The strategic superiority of other manufacturers NAND, for example, Micron Technology
2. A bad business plan in conjunction with the incompetent leadership
3. Saving unit development Controllers using chips manufactured by LSI Corporation in most products
4. The refusal to cut costs, lay off employees, etc., even when profits waned
   Also. B> According to Reuters company did not disclose public data on annual profit in the last 5 years.
   
   

   Will the infusion from Toshiba? H4>
   As soon as it was announced bankruptcy, Toshiba has offered to buy out the above Hercules fully OCZ Technologies. However, there is not so simple, as the first OCZ will have to file for bankruptcy, and only in a court bid to buy out Toshiba her property may be recognized as the best in the circumstances. And that will make Toshiba with such a rich heritage while difficult to say. It is quite possible on the basis of OCZ, preserving the best traditions will be organized unit within the Japanese giant, which will strengthen the position of Toshiba portable devices on the market.
   
   

   What will happen next? H4>
   How to assure themselves representatives of the company OCZ, for the moment, users do not need to worry. During the warranty period of service for all users of SSD drives will be given all necessary support and assistance.
   
   PS: Especially not kick, he wrote in a hurry ... i>
   
   Source: habrahabr.ru/post/204288/