Beyonce became the new face

At first it was a rumor, but now we know for certain that the summer Champaign Swedish clothing brand highlighted its appearance famous diva. Beyonce will appear in television commercials, in print advertisements and on billboards brand H & M. Presumably, the singer put his hands to design a summer line of clothing.





Chief designer of Anna Sofia Johansson share a little insider information about the upcoming collection: "All things in her style." The line will necessarily be "perfect-fitting dress," beach dress with a slit to the thigh, bikini shorts in the high landing and sleeveless shirts.

Photos for advertising makes some of the best fashion photographers of our time - Inez van Lamsverde and Vinod Matadin. The shooting took place in the Bahamas. The rollers had a hand Jonas Åkerlund, who shot earlier clips for famous musicians.

In print ads and on billboards Beyonce will be presented as "Mrs. Carter in H & M». Thus, the company hopes to convince buyers that a woman can be very different: beautiful, sensual and at the same time strong and strong-willed. Beyonce confirmation.

The collection will be in H & M stores in May this year.