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Stories and legends
In the late '80s by Nissan decided following the example of Toyota (Lexus) to produce a luxury car is not under his own name, and bring to market an entirely new brand. Among the leading advertising agencies announced a tender for the name and logo of the future car. Predstavititeli Lippincott Mercer prepared to present their version of the logo:
The legend was as follows - the road that goes to infinity on a globe. But before the start of the presentation, some of the people are not involved in the project, noted:
- Great idea! Fuji in the background of the setting sun. Japanese to like.
Present at your own risk and decided to immediately change the original legend. And sold the logo.
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The legend was as follows - the road that goes to infinity on a globe. But before the start of the presentation, some of the people are not involved in the project, noted:
- Great idea! Fuji in the background of the setting sun. Japanese to like.
Present at your own risk and decided to immediately change the original legend. And sold the logo.
Source Your text to link ...