Support for young designers is very important, and lately this idea is becoming more popular among the powerful.
Celebrities happy to buy clothes and shoes graduates of fashion schools and universities, and well-known brands provide their free trade area in the most popular boutiques. This "movement" has decided to join a network of hotels and Dorchester Collection, rewards the winner of £ 25,000.
In the final part of the competition was attended by five contestants: Katranttsu Mary (Mary Katrantzou), Louise Goldin (Louise Goldin), Cho Harry Lee (Chau harr Lee), Hermione de Paula (Hermione de Paula) and Thomas Tate (Thomas Tait). The winner, in addition to the award for the development of the business, an opportunity to make a presentation at one of the chain's hotels in New York, Paris or Los Angeles. The best among the finalists was recognized by the Canadian Thomas Tate (Thomas Tait).