Lanvin fashion house presented his first collection for the transnational retailer H & M.
Initially, Alber Elbaz (Alber Elbaz) was full of enemy creating collections for mass sale. He believed their models unique and did not want to be flashed. However, the proposal from H & M (Hennes & Mauritz), a network that includes about 2,000 retail stores around the world are interested in the ethnic Moroccan. They offered to look at the offer of cooperation from a slightly different angle: is not an option in circulation models Lanvin, and the ability to sell online H & M luxuries.
Recall that Alber Elbaz is headed fashion house Lanvin for over nine years. Ten days ago, the art director of Lanvin was named the most influential designers in the world at a ceremony «Global Fashion Awards - 2010". By the way, the bag models have demonstrated during the show are made of environmentally friendly materials.