«Max Factor»: as a beautician from Ryazan conquered the world of Hollywood

company Max Factor for more than 100 years, is one of the leading brands of cosmetics. But few people know that its founder opened his first store in Ryazan. Site
.

In 1895 in Ryazan Factorovich opened its first store, where you can buy creams, blush, perfume, wigs.




In 1904, in anticipation of political changes in the country, Factorovich with his wife and two sons moved to America. In Los Angeles, he opened a shop on Hollywood Boulevard. The name had to be reduced to utter easily Max Factor (Max Factor).




With the advent of the cinema business of Max Factor went uphill. Old theatrical makeup on the basis of fat are no longer fit the actors on the set, t. To. He flowed in the hot spotlight. Creamy make-up proposed by Max Factor, has 12 shades, applied to the skin with a thin layer, and is not showered.





After a short time the store Max Factor has become a major supplier of cosmetics to "Dream Factory". Max Factor himself designed waterproof makeup brush for powder, tube of mascara, foundation and more.





Beautician able to bring their products to the wider market, and "forced" to paint the entire female half of the country. Until the 1920s, applying make-up at the Americans was not accepted, unless they were actresses and girls of easy virtue. Max Factor, in turn, offered the ladies the shade of natural shades, pink lipstick. The main rule of cosmetologist read: "Make-up can not be successful if it is visible to outsiders»

.



The merit of Max Factor was not only in the invention of cosmetics, but also training women how to properly make-up should be applied on the face to hide the shortcomings and emphasize the dignity. Plus, Max Factor invented the idea of ​​the individual make-up for blondes, brunettes, redheads and braunetok (from English brown - «brown»)

.



In 1938, Max Factor died, but his work was continued by the sons. They were able not only to support his father's business, but also to develop it repeatedly.



via www.kulturologia.ru/blogs/020516/29368/