Agency Madre was driven in Buenos Aires flats. Grand Prix of the South American Festival Bashny.Net

In Argentina, at the recently concluded competition FIAP (Festival Iberoamericano de Publicidade - South American Advertising Festival), the Grand Prix was awarded to the movie "44 and one quarter of a loaf of" Mortgage Bank of Buenos Aires.



The video, shot by the agency Madre and prodakshenom Landia for Banco Hipotecario, was extremely difficult to manufacture.


Almost two-minute spot shows the viewer Jorge Kern, the hero of the roller and a simple worker who transports the house in which he lives in another district. Transports literally - Condo moves off and travels through the streets of the quarter 44 of Buenos Aires, until the hero can not find a suitable spot him a new place in a prestigious area.


Tagline roll on the screen at the time when Jorge Kern observes the new view from the window: "Owner».



The video is part of the concept of "owner", which Banco Hipotecario should be more than a year.


The soundtrack used Spanish-language remake of the hit Electric Light Orchestra (ELO) - «Last train to London».





via adme.ru