See all! Saatchi & amp; Saatchi Sydney showed off at the weekend as the workhorse Toyota HiLux

Toyota has launched a campaign to promote local pickup HiLux. Communication focused on the young and active, positioning the car not only as a workhorse, but as the best satellite for the saturated output.

Toyota plans to correct the image of the car as a new advertising campaign machine for small business.

- Yes, HiLux is designed to work - says the concept of the company. - This means that it will serve as a perfect all week. What do you prefer to "48 hours for life"? HiLux pick-up ready for any of your activities.

The agency Saatchi & Saatchi Sydney to appeal to consumers with this issue. Communication was launched on TV and on the Internet on a promotional website 48hourstolive.com.au/ , where Toyota gives prizes to the participants of the contest for the best photo or video evidence of superzazhigatelnyh weekend.





via 48hourstolive.com.au/