The tragedy and epic in the trailers of the famous game for XBOX 360 Bashny.Net

September 25 in the US will begin selling the most anticipated games of the season - «Halo 3" for the XboX 360. More than 10 thousand stores States will work at night so as not to miss out on customers who are expected to go for the long-awaited sequel to an endless stream. The last sequel of the famous game has sold nearly 2, 5 million copies in the first 24 hours of sales.

Microsoft, agency McCann Erickson San Francisco, TAG AKQA and launched a campaign in support of the game: 2 TV ads, prints and promotional website. By the campaign «Believe» («Believe"), in spite of the modest amount of media came up with a truly epic scale.




Creators deliberately abandoned the usual game trailers methods: chunks of gameplay, plenty of computer graphics in motion and so on. As the game of Halo 3 is unique, unique, and it must be progress. They draw the viewer's attention to the legend that is the basis of the game, in the "heart" of the trilogy: the heroism, duty and self-sacrifice. The protagonist of the game - Master Chief 117 John - gets in the campaign features icons, the hero of all time.








The central element - recreated in miniature scene of a fatal battle of New Mombasa. 1,200 square feet, 12 feet in height, and the height of each character of the scene from 8 to 12 inches, and there are hundreds of them, is made by hand.




Beginning 27th century, the Museum of Mankind. Pawel Czernek, old retired major, who served as the great hero Master Chief John 117 2551 to 2581, came to the diorama of the Battle of Halo. He stands at the window, looking at the small figures of soldiers, explosions and destroyed houses, and sees them as if they were real. He remembers how it was, and believe. What deeds will not be forgotten, and the glory will return to the old soldiers.






In the second video, released today, the United States, the diorama presents to the audience without the animated characters. Static shots convey the drama and despair of battle. And only the last shots polutoraminutnogo clip «Believe» give hope and faith. And the realization that much of this history remains unclear. And this can only be found in a game that will tell all.




Promotional website created by AKQA San Francisco, allows the visitor to get acquainted with the most battle in an interactive journey through the diorama. Under Chopin's prelude in tragic tones and the sound of gunfire and explosions can go all over the field, read about the participants of the battle and feel the greatness of Master Chief 117 John.






















Video of how to create a "monument to John 117»:





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