FAB Awards 2008: The best advertising of food

In London, for the tenth time presented awards to specialized advertising festival FAB Awards - for outstanding achievements in the Creative industry «Food and Beverages» («Food & Beverage»). FAB Awards - one of a kind festival evaluates advertisements in the category "food and drink. " And the purpose of it - to emphasize the importance of the creative and competent communication in the industry with a macabre competition and the number of players.

This year, the jury FAB Awards, traditionally consisting of representatives from both 'Service, and clients were sent to more than three and a half thousand works from 60 countries.

The short-list included only 114 awards and was awarded 34 works.

The main award of the festival called FABulous - «stunning, stunning, unprecedented." In its title the main criteria by which it is awarded. This year FABulous were found 5 job. One from each section, except Radio, which was awarded FAB Futures.

Agency of the Year named Turner Ducksworth, based in London and San Francisco (last year the title went to AMV BBDO London). Client - the company Arla Foods.

SECTION Packaging Design & Brand Identity

Absolut. Agency Family Business, Sweden

This Water. Agency Pearlfisher, Velikobritaniya


Heinz Farmer's Market. Agency Cowan Design, Velikobritaniya

Honey Bee. The agency Turner Duckworth, UK-SSHA

Munchy Seeds. The agency Ziggurat Brand Consultants, Velikobritaniya

Liquor St.Germain. Agency Sandstrom Design, Inc., the US

FABulous Award for Brand Identity

section Print & Poster FABulous Award for Poster / Outdoor / Ambient

FAB Award







Section of Television Advertising FABulous Award for TV

FAB Award





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