De Beers: Kiss 360 degrees

JWT New York for his longtime client of De Beers Diamond spent touching and curious BTL-action dedicated lyubvi.V Madison Square Park for 5 days from December 1 to 5 was set dais, surrounded by 64 cameras connected to the circuit for serial shooting . All loving couples asked to capture a kiss under the mistletoe, the most romantic tree in the world, these cameras are mounted on a dizzying 360-degree video and put it on the website ADiamondIsForever.com in support of the main postulates that promotes De Beers is not the first - " In the world there are two eternal things. One of them - the love, and the second - diamonds ».

The kiss was non-free - action was timed to coincide with World AIDS Day, and, therefore, for "Eternal Kiss" by De Beers had to pay a symbolic $ 5, which went to fund the Elton John AIDS.

Kissing lovers in New York can be found at adiamondisforever.com. Soon there will also be posted videos on the establishment of this action.










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