10 most popular techniques for generating ideas Bashny.Net

Known techniques to help come up with a new way to solve ideyuOsnovnym creative questions is to find new ideas. To find them sometimes spent an incredible amount of resources, but to find the right solution is not always possible. The presented technology from well-known authors will help you to better navigate the flow of ideas and to bring to its logical explanations cherished idea.







ShturmAvtor Brainstorming - Alex Osborn.
The basic principle is to dissolve over time it generates ideas and criticism. Each member brings ideas, others are trying to develop them, and the analysis of the solutions is carried out later. Sometimes use "silent" version of brainstorming - breynrayting when the ideas are written down on a piece of paper that Parties shall transmit to each other, introducing new ideas emerged.



Six shlyapAvtor - Edward de Bono.
The technique allows to streamline the creative process with the help of a mental putting on one of the six colored hats. For example, a white man impartially analyze the facts and figures, then puts on a black and around looking for the negative. After that comes the turn of the yellow hat - find positive aspects of the problem. Wearing green, the person generates new ideas, and in the red can afford emotional responses. Finally, in the blue summed up.



Mental kartyAvtor - Tony Buzan.
According to him, creativity is connected with memory and, therefore, enhance memory and improve the quality of the creative process. However, the traditional system of record with headings and paragraphs prevents memorizing. Buzan has offered to put in the center of the sheet key concept, and all the associations worth remembering, record on the branches emanating from the center. It is not forbidden to reinforce ideas graphically. The process of drawing cards contributes to the emergence of new associations, and the image of the resulting tree will long be remembered.



SinektikaAvtor - William Gordon.
Gordon believes that the main source of creativity - to find analogies. First you need to select an object and draw a table for its analogies. In the first column write down all direct analogy, the second - indirect (for example, denial of the evidence of the first column). Then you need to compare the purpose, object and indirect analogies. For example, the object - pencil, task - diversification. Direct analogy - voluminous pencil, its negation - flat pencil. The result will be a pencil-tab.



Method focal obektovAvtor - Charles Whiting.
The idea is to combine the features of different objects in a single object. For example, we take an ordinary candle and the concept of "New Year". New Year is associated with sparkling sparkler, this trait can be transferred to a candle. If Bengali candle pulverize and add it to the wax, you get a "Christmas" candle with sparkling crumbs inside.



Morphological analizAvtor - Fritz Zwicky.
The object must be decomposed into a component selected from them several significant characteristics, modify them and try to connect again. The output will turn a new object. For example, you need to come up with a business card for a perfume company. If you change a classic rectangular shape and the impact on the senses, you may have a triangular cut-away with the smell of perfume.



Indirect strategiiAvtory - Brian Eno and Peter Schmidt.
Take a deck of cards on which is written a set of commands (for example, "Let the will of anger", "steal the solution", etc.). During the creation of new ideas need to pull out a map and try to follow her instructions.



Bus, bed, vannaMetod is based on the belief that a new idea is not only maturing in the depths of the subconscious, but also actively breaks out. And that it is manifested, we just did not stop her. The new idea may come to mind anywhere, even in places of little use for it. Classic example - Archimedes with his bathroom.



RasshifrovkaBeretsya incomprehensible inscription in a foreign language - say, characters. At the head of the person who it considers will be born different associations. One teacher, for example, "seeing" water and three circles, decided to open his own business and began delivery of oysters.



Traps for ideyEtot reception implies an inventory of all emerging ideas: they can slander the recorder, to record in a notebook, and so on. N. And then, if necessary, turn to your recordings.







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