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These models break into pieces all the stereotypes. SUCH campaign did not expect one!
Bashny.Net
Too thin, afraid to eat that extra piece of your favorite sweets, pace yourself rigid diet, taking killer drugs for weight loss and do everything just to get on the cover of famous magazines, can now take it easy and do not rape your body. After all, fashion is not glazed beauties with traditional 90-60-90 and curvy ladies with natural forms that will give odds to any scrawny "hangers».
Not so long ago the world-known company for the production and sale of women's underwear Victoria's Secret has received a lot of negative comments in his address. The fact is that once the campaign popular brand PR directly comparable size skinny beauties angels with forms of the average woman in the world, certainly not in favor of the latter.
In response, another well-known underwear manufacturer Curvy Kate announced an unusual competition, which put on the ears of the whole world of fashion. To demonstrate its new collection of the brand's PR people were not looking glamorous painted hudyshek that look unnatural and only develop in others the ladies envy and inferiority complex. The company was in need of such models, which could show the whole world looks like a beautiful woman's body in properly selected underwear actually.
«We create wonderful lingerie and swimwear, which sit perfectly and look great on women of all sizes, with different types of figures. So we want to look for models that have demonstrated it », i> - I shared with the public company Curvy Kate.
To strike back at Victoria's Secret, the company has released a damning competitor promotional calendar that breaks all the stereotypes shattered that should look like a model, showing underwear.
So, here is the most sophisticated advertising new collection of lingerie from Victoria's Secret ...
... as a revolutionary banner of Curvy Kate. A bold move, but! B>
For that just did not go to outdo competitors! So the company that its advertisement caused a furor, wanted to break the cliché that powerfully entrenched in the minds of people. It really, really thin persons only and stroynyashkoy deserve beautiful clothes? Unless they have the right to show off the pages of glossy magazines? Advertisers Curvy Kate confidently say that a woman's body is beautiful, regardless of its size, shape, color. Do you agree with this fact?
Be sure to tell us about this breakthrough in the world of fashion to all your friends. And yet, if there is a minute, write us in the comments what you think about it - it is very important your opinion!
www.curvykate.com/
Not so long ago the world-known company for the production and sale of women's underwear Victoria's Secret has received a lot of negative comments in his address. The fact is that once the campaign popular brand PR directly comparable size skinny beauties angels with forms of the average woman in the world, certainly not in favor of the latter.
In response, another well-known underwear manufacturer Curvy Kate announced an unusual competition, which put on the ears of the whole world of fashion. To demonstrate its new collection of the brand's PR people were not looking glamorous painted hudyshek that look unnatural and only develop in others the ladies envy and inferiority complex. The company was in need of such models, which could show the whole world looks like a beautiful woman's body in properly selected underwear actually.
«We create wonderful lingerie and swimwear, which sit perfectly and look great on women of all sizes, with different types of figures. So we want to look for models that have demonstrated it », i> - I shared with the public company Curvy Kate.
To strike back at Victoria's Secret, the company has released a damning competitor promotional calendar that breaks all the stereotypes shattered that should look like a model, showing underwear.
So, here is the most sophisticated advertising new collection of lingerie from Victoria's Secret ...
... as a revolutionary banner of Curvy Kate. A bold move, but! B>
For that just did not go to outdo competitors! So the company that its advertisement caused a furor, wanted to break the cliché that powerfully entrenched in the minds of people. It really, really thin persons only and stroynyashkoy deserve beautiful clothes? Unless they have the right to show off the pages of glossy magazines? Advertisers Curvy Kate confidently say that a woman's body is beautiful, regardless of its size, shape, color. Do you agree with this fact?
Be sure to tell us about this breakthrough in the world of fashion to all your friends. And yet, if there is a minute, write us in the comments what you think about it - it is very important your opinion!
www.curvykate.com/
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