Experiment: What affects the lighting in the restaurant

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In our blog we have already talked about how restaurants are adopting automation systems (for example, Jowi), using design to create menu , Google information about visitors and reduce noise. But there is one An important aspect influencing the ultimate success of the institution - lighting.

Today we'll talk about how light affects the way people eat, and consider an experiment on.

Rules of light in the restaurant h4> Historically, in the restaurant business a lot of attention paid to creating the right atmosphere - most people come to the institution, not just to eat, but also to socialize. That is why the restaurants are working to reduce the noise level - comfortable to communicate, in a situation where the interlocutors have to shout, it is simply impossible.

Well-chosen lighting can create places for the visitors in a good mood. It is important to match the time of day light, in which the meal and to the type of meal. Here are some in this respect are the rules:

• For example, during the Breakfast should be a lot of light, so that guests can easily read their morning newspapers.
• The Lunch fast food restaurants Power is set too dark moderate lighting - it helps to ensure that customers do not stay long long time.
• When Dinner people want to relax and sit a little longer, so the lighting level should be lower than at other times of the day.

  What effect lighting h4> There are studies Psychologists , alleging that bright light affects the nervous system so that people begin to eat faster. Also in bright light Visitors restaurants worse monitor how much they had eaten, says University of Illinois professor Brian Vansink (Brian Wansink). To avoid overeating in a brightly lit establishment, the expert advises to constantly have to remind myself mentally slower and order less food - so will not be able to be satisfied with the pen.
  
  These statements are confirmed by experiments. Several years ago, researchers at Cornell University in the US discovered how the general atmosphere of places influences on food consumption of its visitors. During the experiment, one of the fast-food establishments with energetic music and bright lights were redesigned - where the light was reduced, amid quiet jazz playing. Visitors randomly took their seats in the two parts of the restaurant.
  
  
  
  The researchers suggest that visitors "quiet" of the institutions will eat more as a pleasant atmosphere will contribute to the long "sittings". As a result, the hypothesis was confirmed by the length of stay, however, it became clear that in a relaxed atmosphere people actually eat less. Customers prefer to communicate and not to order additional dishes.
  
  Thus, in the subsequent poll, guests staying in a quiet and dark environment, put the dishes better grades.
  
  As a result, visitors area of ​​fast food consumed more food (an average of 175 calories more ).
  
  
  
  When people are not distracted by bright design elements of the room, light or loud music, they will not be mindlessly absorb food, and will pay more attention to communication.
  
  Accordingly, institutions that want to accelerate the "turnover" of clients and make sure that they ordered more, they use a bright light. At the same time, those institutions that are focused on generating positive reviews and high ratings from customers, establish a more relaxed lighting and use a nice quiet music.
  
  Source: geektimes.ru/company/jowi/blog/261246/