One brick beer please!

There are people who like beer and people who are obsessed with beer, constantly improving and perfecting not only the composition but also the outer shell of this popular beverage. No, it is in any case not an advertisement of alcoholic beverages, we would like to tell more about the new shell that is suitable for any beverage. He came up with its French industrial designer Romain Petit.

Tired of the round, more cylindrical bottles, which are quite difficult to compactly packaged in a 6-piece pack, he invented a new form of an ancient vessel, which bottle is called the language does not turn. The new bottle resembles a cube shape with a proper cut-off corner, where appropriate chambermaid her short neck with his usual cap.
4 photos via facepla





This is not the first in the history of beer Heneken (Heineken) attempt to use the angular design. In 1963 Alfred Heneken and Danish architect John Habraken invented "brick fills beer," and it happened long before the phrase eco-design.



The idea of ​​creating a bottle of beer, which can be reused as storitelnogo material - brick, originated in the mind of Mr. Henekena when he visited the Caribbean, where he discovered the beaches littered use bottles and a complete lack of affordable building material. And resourceful businessman simple method to genius decided to remedy this situation. The new bottle of the shape of a brick with a concave bottomed so that the neck of the same bottle placed in it. Thus, the bottle is an excellent building material that was easy to use and elegant in appearance. The name of this project WOBO ("world bottle"), but it did not last long, though these beer bricks even managed to build a few primitive buildings.



The new design is not as revolutionary as the "world's bottle," he does not set a goal to become a versatile building material in the form of glass bricks, but nevertheless a grain of truth, and not just shocking design incorporated in this innovation.

Objects with a square cross-section more densely packed in boxes and packs, although I doubt that bottle-cube will be comfortable in your hand. Even more difficult is the process of extraction foamy beer from the cubic bottle with a short neck, it's not yogurt ... In any case, the design has the right to be designed, and if it finds its place in commercial use, it is likely to inspire other artists and inventors for new challenges .



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