Revived fashion

Pamela Reed and Matthew Rader - a duo of photographers from Brooklyn, although their creations has long gone beyond just photos. Most of their work is done digitally animated hyphae and can literally be called "alive." Models of the photographs are moving, blinking, smiling and pretending faces.

We create animated images - use of moving parts in conventional photography. We are deeply convinced that publications, such as we know them, are dead, and we adhere to the thought that the next stage in the development of its motion pictures will be. As we do with their hands almost all the props for the filming. In addition to our direct business we are very interested in technology, augmented reality, games, online training and other forms of digital life.




Mandatory component photos duo Reed and Rader yavletsya fashionable clothes - almost every photo shoot, even the most stupid and strange, their models dressed in clothes from the latest collections of Prada, Balenciaga, D & G, and others. It is not surprising, because Reed and Rader cooperate with electronic publications magazines such as V and Dazed & Confused, high fashion on the virtual pages that come to life.

Miu Miu



Manish Arora



Alexandre Herchcovitch



Marni



D & G



Blumarine



Tsumori Chisato



Missoni



Vivienne Westwood



Kenzo



Burberry Prorsum



Prada



Diesel



Wunderkind



Ashish



David Koma



Their photo shoot titled "Cheerleader" was a kind of advertising fashion collections autumn-winter 2011. And for inspiration Photo duo turned to the tradition of the American school with their cheerleading pompoms, flags and hulahupami.



















Another photoshoot Pamela Reed and Matthew Rader is called "Freak-schou" and refers to the old as the world, the tradition of circus performances. There's all those who stirred the imagination of our childhood - and jugglers and trainers of tigers and sad clowns, and even swords swallowers. And they certainly are dressed in designer clothes.

















A few more "animated" picture Reed and Rader, and for those who suddenly became interesting work of these photographers, designers of strange, you can look at their official website Reed + Rader.