Masterpieces of advertising campaigns vehicles «Smart» Bashny.Net

Advertising campaigns Smart car is always distinguished by its originality and claims to "intellectual».

We offer you a cutting of the best campaigns of this manufacturer of cars for megacities. Smart history began 12 years ago when the Swiss watch company Swatch, joined forces with the auto giant Daimler-Benz, has created a unique car. Now for Smart stuck the nickname "King of parking." And so it is called not in vain. With a length of less than 3 meters cars can be parked in fact anywhere. This basically says, and all advertising Smart. Since the advertising campaign in Canada was followed by the placement of the rear of the car a huge shoe spoon, as it shows that the car can fit anywhere. The advertising slogan: «Fits into tight places» (fits in a small space).

And then it was just two of powerful advertising campaigns: «Think Smart» and «Open Your Mind». The purpose of the events was in a report to potential buyers the idea of minimalism in urban environments. And this applies not only to parking spaces, but also the amount of emissions into the air, as well as comfort and other advantages of "smart" machines.