Sly moves brilliant business

1. The owner of stores selling men's suits, wanted to boost sales. He ordered a thousand different coins, which resembled a coin of a certain state. These coins were covered with platinum, gold and silver, and distributed to each store. Sold as packaged suit, discreetly put one of these coins in the pocket of his jacket.

It was assumed that the buyer later discovers this expensive-looking coin show it to their relatives, friends, co-workers and, of course, mention the shop where he made the purchase. However, sales for the 1st month is not appreciably changed. However, as early as next month, sales increased in 3, 5 times!

2. The owner of a popular restaurant chain in the United States was spending very little money on marketing. Despite this, it has always been restaurants many customers. How is it managed? Every time he opened a new restaurant, he organized a grand reception in it, which invited all the barbers of the city. They are fun and delicious eaten by the owner, and the next day in a good mood to work out.

What works as a hairdresser? Exactly! Every day they communicate with customers. And in a few weeks with pleasure disseminate information about the wonderful restaurant where you can have a good evening.

3. At the beginning of the 20th century Russian businessman Nikolai Shustov hired a dozen students who were supposed to bypass Moscow restaurants and demand cognac "Shustov". Unable to find such students scandals and climbed into the fray. This local newspapers began to write, and Moscow learned about a new brand of alcohol.