Chupa Chups

In 1958 the successful pastry chef comes up with the idea to study the preferences of its customers do not so popular in those years in marketing research. commissioned a study of the French consulting firm, Bernat got interesting results.

It turned out that the main consumers of its products were children under the age of 16 years, and, oddly enough, in product development is almost always taken into account only the interests of adult consumers. Does this cost the obvious conclusion paid money for it, we do not know, but it was he who pushed the pastry to the idea to create some "goodies" that would be liked not only adults, but also, above all, children.

Sweetness, invented specifically for children should also address all the complexity in the relationship between young children and sweets. But the complexity of these are known to all parents of young children - sticky fingers, stained clothes, smeared with chocolate, parents and artistic masterpieces of pastry covered with furniture.

The idea that was born the creator of the lollipop was simple and ingenious at the same time - it is necessary to impose "snacks" a small fork for which will take the baby, later replaced by a fork with a wooden stick, and later plastic.

So there were the famous lollipops. Since the candies were in the form of beads, which resembled a soccer ball, the first name of the lollipop was GOL, in Spanish, of course - "Goal". But the owner of the company did not like this name later changed his first at CHUPS from the Spanish «chupar» - «to suck", and later on Chupa Chups. In 1962, the name and the trademark was officially registered.

An interesting fact in the history of Chupa Chups is that the design of the brand, which in general has remained to this day, developed Salvador Dali. In 1969 Enrique Bernat Figueras arrived to meet with Dali and ask the great artist to draw a logo for candy and in general to develop their visual image. And it has agreed not free, of course, but still within a few hours the artist created a logo lollipop resembling a daisy.

This fact was one of the pillars of the campaign lollipop, candy whereby a few years conquered the whole world. Thanks to its unusual shape, attractive packaging, attention to consumer tastes (created about a hundred different species of Chupa Chups) and the introduction of new technologies into the production process today lollipop is the most recognizable and loved candies in the world.