Excellent flash mob took place in Berlin Bashny.Net

Germans already tired of complaining about the cold, and they went out to warm up in the fresh air. So this weekend hundreds of Berliners organized via the Internet massive game of snowballs. Action was fun and challenging.






The one who hears the word "flash mob" for the first time did not immediately understand what I mean. (A. Sobolev)



Flashmob is called a pre-planned street action of a large group of people, which attracts the attention of a large number of people passing by and surprise viewers unspoken. (Reuters)



A special feature is the fact that the actions of numerous participants of the flash mob to the outside observer is usually meaningless and are executed simultaneously. (Reuters)



Flashmob was made possible thanks to the emergence of the Internet, when a lot of people can agree about the event at short notice. (Reuters)



Born this fun not so long ago the first rally was held in New York June 17, 2003. While in the furniture department store Macy`s around expensive carpets were about 200 people who began to explain to sellers that they live together in a warehouse in "suburban commune" on the outskirts of New York and came to buy "love rug." Individual stocks that fall under the definition of "flash mob" undoubtedly occurred in the past, but has become a mass movement after the book sociologist Howard Rheingold "Smart crowd. The new social revolution. " (Reuters)



The book "Smart crowd" was published in October 2002, it described how people would use the new communication technologies (web and mobile phones) for self-organization. Stocks that organizes intelligent crowd, the author called flash mobs. In June 2003, a resident of San Francisco Rob Zazueta reading the book Rheingold, created the first website for the planning of such actions. The result of his actions and has become a flash mob in a department store Macy`s. Since then, the movement "instant crowd" has become enormously popular all over the world. (Reuters)



Originally flash mob was not provided, as a political or PR-action - all participants are usually strangers who are not in any groups. However, the first flash mob was organized in Altai political party. Gathered in the central square of 50 Santa Clauses, "to celebrate the New Year Right" (it was an action of ATP). Unusual scenario of political flash mob was found on one website Belarus: "Fifteen members of the revolutionary groups in disguise" convicts "and put on the gray coat. By using SMS, they make appointments on the main street of the capital at a time when there is pandemonium. At the appointed hour they removed his coat and become like convicts. They shouted several times: "I vote for X!"; X, of course, is a local policy that you want to discredit. Then the demonstrators wearing a coat and quickly disperse. " (Reuters)



Today, many companies are increasingly paying attention to the flash mob as an excellent opportunity to draw attention to themselves and come up with all sorts of unconventional promotions in the style of this movement. (Reuters)



In Berlin, the same was the most ordinary flash mob, whose members are kindly exchanged the next portion of the snow, which in bulk. (Reuters)



Such as central Berlin Kreuzberg and Neukoeln gathered in a local park, hundreds of people to actively discharge the fresh frosty air in the German capital. (Reuters)



Flashmob - a phenomenon characteristic of the large towns and cities, where the crowds are formed every day and are not uncommon. Therefore, if you wish flashmob can arrange each! It is enough to come up with a good script and place it on a site dedicated to the flash mob. (Reuters)