Stylist said that catchy things are no longer in fashion, many rich prefer quiet luxury Bashny.Net

The status of a person in society has always been reflected by the “luxury” of his life. Such a life gave the opportunity to become part of a certain social group or simply impress others. But things have changed a little today. Let everyone still care what's in fashion. The “show of luxury” still exists, although the trend of “anonymous chic” or “quiet luxury” is gaining momentum.



What is this trend? Today we will try to understand together with the editorial board. "Site".

For the first time, fashion experts noticed a new trend among very rich people during the trial with Gwyneth Paltrow. Each time her influence in the courtroom, fashion stylists noted the restraint and poise of her images. Although the items on it were luxury brands such as The Row, Loro Piana, Brunello Cucinelli and G. Label By Goop - the latter, incidentally, is a brand of Gwyneth herself.



The new trend of hidden wealth is called stealth wealth, or quiet luury. As experts explain, the essence of the new trend is that the richer a person is, the harder it is to distinguish him from the crowd. The concept behind the hidden wealth trend is that the main thing in life is to be, not to appear. And only one who adheres to this concept will be able to recognize the silent luxury brand on another person. In English, it’s called “If you know, you know.”



In 1899, Thorstein Veblen, in his book Theory of the Dormant Class, coined the term “demonstrative consumption.” The term means displaying ostentatious wealth to gain status and reputation in society. As a rule, this is the behavior of those who are not familiar with wealth in general. As they say, “The person you least consider a billionaire will be a billionaire.”



Today, brands such as Loro Piana, Prada, Brunello Cucinelli, Goop, Kiton, The Row, Valetra, Maison Collection, Delvau, Ma Mara, Khaite, Hermes, Malo are increasingly preferring a new trend of hidden luxury.



Experts also believe that the development of this trend was strongly influenced by the financial crisis and pandemic. Brands are setting the tone that this is not the time to brag about their wealth when most people have nothing to pay utility bills. Also, the necessary isolation shifted the accents from bright shocking images to restrained laconic outfits. But the end of the pandemic will change the way we think about street and sports. People are tired of wearing tracksuits all the time, and soon they will be replaced by bright spectacular outfits.



Today, more and more people are thinking about reasonable consumption. And fashion trends lean toward this way of thinking. People stop wasting money on something that lasts a season. They prefer more expensive, but better things that will last longer.

Today at the peak of popularity functionality, practicality and tranquility. How long will this last? Time will show, and we can only enjoy the calm tones in the new collections of fashion houses. How do you feel about the new trend of moderation and conciseness? Share your thoughts in the comments.