Michael Duger: "Gambling advertising needs the right balance"

Michael Duger, Executive Director of the Betting and Gaming Council, commented on the negative impact of gambling advertising in a political magazine. . Especially a lot, according to him, is paid attention to various kinds of bonuses, for example, a no deposit bonus for registration is advertised.



Any ads are annoying, gambling ads are no big deal
When he spoke to experts and respondents about their attitudes towards gambling-related advertising, Mr. Duger said, they responded that all advertising was annoying, without singling out industry promotions as the biggest problem. The head of the BGC says that those who oppose gambling in the UK have launched a real campaign to talk about the dangers of such advertising. At the same time, the industry is hoping for a science-based approach to this issue. Michael Duger confirms that the protection of vulnerable social groups is of great importance. However, he insists that there must be a reasonable balance between high advertising standards and protection from problematic gambling and the opportunity for people to enjoy sports betting. He also added that some studies prove that there is no direct link between gambling addiction and exposure to casino and bookmaker advertising. More data on the situation with gambling addiction in the UK can be found on the website.



In addition, sports also benefit from partnerships with gambling, and such partnerships become a significant support for the industry. The CEO of the BGC says that, however, gambling advertising should not be seen as harming or causing problematic gambling.