An advertising sign is a flat or voluminous product placed on the facade, inside the building or near the entrance. It displays information about the company: name, time of work, logo, specialization, type of activity, etc. Properly made signage, corresponding to all the rules of marketing, effectively performs its functions, as well as a number of additional tasks.
Designs and applications
Depending on the method of manufacturing signs are classified:
- light box. It is mainly located on the facades. It has built-in diode, neon or fluorescent lighting, thanks to which it looks excellent both day and night and effectively attracts the attention of passers-by;
- Flat advertising signage - the choice of large companies. Products are placed in offices and large stores. They are made of durable plastic or metal, accompanied by external lighting;
- neon signage carries a bright, very colorful image. It is further illuminated by neon lamps. Ideal for creating a catchy visualization of a service or product;
- voluminous letters with lighting. Used in the names of shops, boutiques, shopping centers. They are located on the facades, qualitatively drawing attention to themselves. Their work volume letters qualitatively perform inside the room. They indicate specific points or sales areas.
Those who want to improve the image of their own business and declare themselves to the masses, should order high-quality manufacturing of a sign. The price of the product directly depends on the technologies and materials used during production. The most expensive are the large letters. Lighting increases the cost of the product, it also makes it more spectacular and catchy. The most budgetary option of signs are signs.
The main advantages of signage
Signage is the most effective promotion tool that meets the following needs of the business owner:
- informs passing people about the location of the company, its goods and services;
- favorably distinguishes the company among competitors;
- It creates a loyal attitude of customers through thoughtful design.
A sign is an image that can change. Under cover of night, it can look completely different, especially if it has special lighting. Even a simple picture can be the most effective advertising.