Disappearing ink as an incentive to read

How many times have each of us bought a book to open it, read a few pages or chapters, put on the shelf with the words: "Read later" and forget about it forever. But a small Argentine publishing house Eterna Cadencia created the technology of books titled El libro que no puede esperar, which literally force you to read purchased volume.

Title El libro que no puede esperar can be translated as "the Book that cannot wait." The fact that this publication is sold in a sealed package. And in that moment, when you get rid of it and open the book, you automatically start the process of destruction of the text on its pages.

And all because the letters on the pages of El libro que no puede esperar printed ink that is destroyed under the action of air and light. Moreover, the full process of their disappearance is four months.





It is for these four months, according to the creators of El libro que no puede esperar, you should read this book. The delay – will have to buy another one. Of course, if you really wanted to read it.

Technology El libro que no puede esperar has also been established to promote half-forgotten South American authors that write in Spanish. Her "disappearing" nature is a metaphor of works, which, being once popular, now almost forgotten, almost disappeared from people's memory. And the project El libro que no puede esperar is one of the ways to return this cultural heritage to the public.





Publisher who created El libro que no puede esperar, through the disappearing of the text also wants to promote young Argentine writers. "Books are very patient! They can wait days, months, years, until we open. This is normal for books, but not normal for new authors. After all, if you don't read their debut works, don't buy the subsequent literary works" — explained the concept of his unusual books in the publishing house Eterna Cadencia.

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