American singer-songwriter Pharrell Williams, who performed vocals on the track "Get Lucky" the French electronic Duo Dаft Punk, released online the music video that lasts 24 hours. On the website 24hoursofhappy.com where it is stream written in that clip — "first in history" with this timing.
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The event is dedicated to the single Williams called "Happy", released on the soundtrack of the animated film "Despicable me 2" on June 18. On the website 24hoursofhappy.com the four-minute track is played in a circle, while the background video dance to it people of different genders and ages. On each cycle falls one performance. On the idea of the artist, the video must cover one day in the life of Los Angeles. The clip there is a short version.
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Video of Williams — not the first such project in recent times. 19 Nov famous musician Bob Dylan has posted an interactive video for the song "Like a Rolling Stone", which can "change channels". During the song the user is given the ability to jump between the streams, each of which perfectly fits the music. In turn, September 9, the group Arсade Fire sent to the masses music video, which can be controlled from your phone.