Innovation should significantly improve the ecological situation in the region. Only in the suburbs the stores every day to give customers about 1 million plastic bags. This plastic is 15% of the total waste entering the landfills of the Moscow region.
According to "RIA Novosti" in Moscow operates about 3,000 stores owned by approximately 15 commercial networks. Among them — the X5 Retail Group, Dixy, Magnit, Auchan, O'key and others Selling packages is a significant part in the revenue of retailers.
For example, only the revenue of "Magnet" from the sale of packaging materials in 2013 has almost doubled to 1.17 billion rubles. X5 Retail does not disclose revenues from the sale of the package, but in its report the sales data of ekopaket and ECOSOC in their supermarkets and hypermarkets in 2013 sales in units has nearly tripled to 1.27 million units. Their cost is higher than conventional packages 10 and $ 25