I do not walk alone! New-media campaign for the Sony Walkman bohemian French youth Bashny.Net

Sony has launched in France partisan viral campaign to promote the new Sony Walkman NWA-800Pervym stage campaign «Do not Walk Alone» - «I do not walk alone," developed by the agency Vanksen and aimed at "advanced" audience who appreciate modern art, was a partisan accommodation light installations-teasers in Paris on the walls of houses. The installation consisted of a silhouette of a person walking on the wall, and website address www.dontwalkalone.com , where visitors are invited to play - to name as many seats in the Paris, engaged in guerrilla actions.






Some time later, the site was transformed into a music blog and the visitors opened the product. Guerrilla activities have changed viral video: five graphic studios gave the slogan «Music. Like No Other »on their own visual interpretation without limitation flight of creative thought (in essence similar to the campaign for Adidas 2006 shoes Adicolor).


The first movie was the creation of design duo Santamaria, in which they combined the minimalist, lots of flowers, design aesthetics 60s.





Three more clips are available on www.dontwalkalone.com, fifth promise to lay out tomorrow.

via www.dontwalkalone.com