Educational videos on YouTube bypassed popular entertainment Bashny.Net

Not too long ago video service YouTube celebrated its 10th anniversary. At the moment, the audience share of more than a billion unique users per month. However, most people associated with the YouTube seals and funny falls. In fact, статистика shows a completely different picture. It turns out that the most popular and viewed on YouTube are educational channels and videos.





It all began back in 2004, when a user named Sal Khan (Sal Khan) removed and put into a network video, which explains his cousin math course. Absolutely unexpectedly Sal its video acquired enormous popularity. To him began to arrive in large numbers questions and requests to remove these videos at the rate of physics, biology, and so on. D. Channel Khan has developed so rapidly that it could not help noticing the administration portal, and in 2010 «Akademiya Khan » (Khan academy) received $ 2 million from the Gates Foundation to develop. Now the Academy is one of the largest educational platform on the internet, providing about 440 million free mikrolektsy more than two million subscribers. Her video was viewed more than half a billion times.



Khan's success spurred to action new "stars" videoobrazovaniya. Writer John Green and his younger brother Hank created a popular science channel «CrashCourse» , which tell us about the science understandable every human language. The channel covers almost all scientific disciplines - from biology to astronomy. At the moment, he more than three million subscribers, and the most popular videos on the channel became video about the agricultural revolution (scored 3 8 million hits).



Also popular YouTube-educational platforms are channels such as «Veritasium» Derek Mueller (2, 4 million. Subscribers) in which the author tries to answer the interests of all childhood issues in scientific language. For example, such as "Is there a speed limit in the universe?" Or "Where did the sun takes energy?". And «VSauce» Michael Stevens (8 to 9 million. Subscribers) offers practical examples of the application of scientific material. This compares favorably view videos from the boring theoretical calculations in the audience.



That connection is fun and profit in such video explains the steady increase in viewership of such channels. In turn, the increase in the audience - it is not only popularity and popularity, but also profit. Some educational platform sponsored by Patreon (analogue Kickstarter for writers and artists), but most of the money they receive from the affiliate program YouTube, which allows creators Content receive 55% of profits, the proceeds from advertising. Successful "yutubery" receive a check with six zeros at the end of the year, which, of course, much more teacher salaries.



« Social media and the internet have revolutionized education. Students are no longer afraid to ask questions to the teacher so as not to seem stupid. Now they set their "Google", he does not condemn i> m "- says the creator of the channel« VSauce »Michael Stevens.

Company «Smiles. Education » fully shares this view. Innovations in the field of education are limitless possibilities to increase the quality and accessibility of education.

Source: geektimes.ru/company/shkolnaya_karta/blog/252892/