Social media is nonsense. Book Brandon Mendelson Bashny.Net

I have been nothing published Habré. Once there was nothing to share. And the first time I write about a book that is worth reading. The author debunks myths about the effectiveness of social networks for the formation of brands and customer loyalty.

Remember a time when many companies have rushed to conduct their own blogs and promote them? Only in the end it turned out that people who know how to write interesting, very little. And those who are willing to read and comment on it, and even less. So hang still many "rotten" blogs with Happy New Year and 8 March ...

With the advent of fashion "social" all as sharply wanted to be there. Why? Well, there is "all» ...

Let's go back to the book.

«So you do not need to register on Facebook. You are not wanted there » blockquote> Its main charm is that it is a research paper, which is based on the mass of publications, interviews and interviews conducted by the author and found, as well as facts, such as sales data companies. Almost every page of the book - with a few footnotes referring to external sources.

Brandon consistently (and that is especially attractive - with humor) shows how in fact there is a "success story" of companies such as Old Spice, Zappos, Kia and others in Facebook, Twitter. And in proof quotes figures and statements of the participants of events. Remarkably, for most companies, these campaigns in social media - unprofitable.

The author does not claim that all that bad. He once again stressed that any advertising channel - just a tool. And the guarantee that it will work just as well as for major brands (which have not only known, but also the resources - monetary and human), no.

As a result, we are completely different, honest look at the "second coming of the Messiah" in the face of social networking. And the main thing remains the same as it was before - your goals and your audience.

Finally on the format of the book: paper edition is very nice to read and handle. Format, binding, font and everything else made by 5. Happy reading!

For information: Brandon Mendelson - destroyer of myths about social media marketing, journalist and social critic. He collaborated with many publications, including Huffington Post, CNN, Mashable, Forbes, ComicsAlliance, NBC News, Wall Street Journal, blogged on the site Albany Times Union and "column dedicated to the survival of the college».

Texts Mendelssohn quoted and published in Newsweek, New York Times, Los Angeles Times, Psychology Today, Smart Money Magazine. The author himself has repeatedly appeared on the air CNN, CNBC, MSNBC, Yahoo! News, CBC and other TV channels. He read lectures on the myths about social media marketing, and led the debate with marketers during activities such as Social Media Explore, The DO Lectures in the UK, Word of Mouth Marketing Summit and the South By Southwest Interactive. In addition, Brandon Mendelson debated about the impact of social media on society and political processes with the Permanent Representative of Pakistan to the UN Abdullah Hussain Harun.

Currently Mendelson has a weekly column in the journal Social Times. I>

Source: habrahabr.ru/post/221789/