Participants started the Gumball Rally 3000 from Covent Garden in central London on 26 May 2011. At the rally involved owners of classic high-end supercars that must travel from London to Istanbul, having overcome a distance of 3,000 miles (5,000 km) for 7 days. Participants must pay an entrance fee of 40,873 dollars (25,000 pounds or 28,812 euros) to be allowed to participate in the rally. More than 100 vehicles will travel from London, breaking the ten countries, including supercars, eco-cars. Part of the rally are also free music concerts and VIP parties along the route.