The Lord of the Rings Swarovski

Austrian manufacturer Swarovski jewelry decided not to stay away from fashion trends to shoot the whole short film instead of conventional commercials. Following in the footsteps of such giants of the world of luxury like Dior and Chanel, the company introduced a romance called «Cinema Spot». In these films, the emphasis is on perfect visuals: the advertised product has to look glamorous, as if came from the higher worlds. There is a metaphor literally. Swarovski crystals come out of nowhere, and then the little boy will present the heroine of the film Ring Nirvana Ring, materializing out of thin air. The author of this tale has become a guru of Video Frenchman Bruno Aveillan. Admire his creation on the site of the company. In addition to the presentation on the Internet, Swarovski intends to show a special version of the film on the big screen in New York's Times Square and Rockefeller Center right before Valentine's Day.