Clothing from the creators of Lotus sports cars

The glory of the British sports car maker Lotus, shone in the 60s - 70s, by the end of the XX century has faded. Managers of the company decided to use the remnants of its former fame by launching a new brand Lotus Originals. Under this brand will be produced plenty of premium consumer goods, ranging from leather jackets and blue jackets, bags and finishing playing sets. The clothing and accessories will be operated by Lotus symbols of a glorious past: logos, racing stripes, silhouettes of vehicles and figures, symbolizing the victory of certain riders Lotus. "Our goal is to create a line of clothing and accessories that really capture the spirit of the iconic British brand - says the director of plans for licensing and promotion Wiebke Bauer. - It is designed not only to fans of the brand. Things brendiruyutsya flashy, should primarily be seen style and quality that will be appreciated by a wide audience. " Official presentation of the brand newfound held at London Fashion Week, which will take place from 18 to 23 February. But see, and even can be ordered now on the site Lotus Originals.