Actress Jessica Alba has become the face of the Swiss jeweler and watchmaker Piaget. She will represent the flagship line of jewelry Possession. The choice fell on the Swiss masters Jessica is not accidental. Not only that, it has a stunning external data, she combines work in Hollywood with motherhood. In February this year, Jessica announced that it is waiting for the second child. Piaget relies on adult and family audiences, and, as it seems the Swiss, Jessica like no other for the formation of the desired brand image. Photos for the advertising campaign did Piaget Possession demanded French photographer Patrick Demarchelier.