Jennifer Lopez

for advertising design version of Fiat 500C, set up jointly with the house Gucci, called singer Jennifer Lopez. "Elegance looks easy" - says the pop star to American audiences. But to create this elegant, it is necessary to work hard. On the difficulties of Fiat knows firsthand. In North America, sales of the pride of the Italian concern, 500th kid going so-so. The number of cars sold approximately three times less than the planned volume. Chrysler even had to stop the production of engines for the "Cinquecento" as long until the demand for them. Now all hope for "Jenny from the Bronx," which will help convince Americans to change to the glamorous Italian cars. http://www.youtube.com/embed/kknDChTx9io video>