Chivas Regal and heraldry

Chivas Regal has launched a new limited edition gift box Chivas Regal whiskey 12 YO, created in collaboration with the New York illustrator Dan Fanderburgom. Packaging design is inspired by the heraldic emblem of Chivas Regal and decorated with a golden lion, which, as stated in a press release, "embodies the courage, generosity, courage and commitment of elegant luxury." "Aesthetics heraldic emblems has always attracted me, so I wanted to use this element of Chivas Regal in its design - says Fanderburg. - When creating an image of a lion I used appropriate Chivas Regal ornaments - Scottish thistles and the cell alternate with more modern geometric patterns. The aim was to get the relief the final result, which includes very fine details and modern interpretation of tradition. " Chivas Regal whiskey has a long connection with the world of design and in the past has worked with such names as Christian Lacroix, Alexander McQueen and Vivienne Westwood.