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Capsule Collection
Almost a year after the launch of the ecological line of clothing from recycled materials, the popular Swedish brand democratic clothes H & M is already preparing to launch a capsule collection of recycled denim. The range consists of 5 models, both men and women and will appear in the majority of stores in February 2014.
The idea of creating limited edition has been realized thanks to the customers who brought in and gave unnecessary clothes in H & M stores worldwide. The campaign was aimed at reducing costs in the production of clothing, as well as to reduce the damaging impact on the environment. According to a specially created campaign website hm.charitystar, today H & M's has managed to collect more than 3 tons of used clothing.
John Lohman, designer brands, noted that the use of recycled materials is a very important stage in the development of the textile industry, because it is the technology of the future. My role as a designer, learn how to create fashionable modern things from recycled materials. As a member of Team H & M, I am proud that our products are safe for the environment, and this is an important aspect for our company and for our customers.
The idea of creating limited edition has been realized thanks to the customers who brought in and gave unnecessary clothes in H & M stores worldwide. The campaign was aimed at reducing costs in the production of clothing, as well as to reduce the damaging impact on the environment. According to a specially created campaign website hm.charitystar, today H & M's has managed to collect more than 3 tons of used clothing.
John Lohman, designer brands, noted that the use of recycled materials is a very important stage in the development of the textile industry, because it is the technology of the future. My role as a designer, learn how to create fashionable modern things from recycled materials. As a member of Team H & M, I am proud that our products are safe for the environment, and this is an important aspect for our company and for our customers.
