Capsule Collection

Almost a year after the launch of the ecological line of clothing from recycled materials, the popular Swedish brand democratic clothes H & M is already preparing to launch a capsule collection of recycled denim. The range consists of 5 models, both men and women and will appear in the majority of stores in February 2014.













The idea of ​​creating limited edition has been realized thanks to the customers who brought in and gave unnecessary clothes in H & M stores worldwide. The campaign was aimed at reducing costs in the production of clothing, as well as to reduce the damaging impact on the environment. According to a specially created campaign website hm.charitystar, today H & M's has managed to collect more than 3 tons of used clothing.

John Lohman, designer brands, noted that the use of recycled materials is a very important stage in the development of the textile industry, because it is the technology of the future. My role as a designer, learn how to create fashionable modern things from recycled materials. As a member of Team H & M, I am proud that our products are safe for the environment, and this is an important aspect for our company and for our customers.