The brand of sunglasses Ray-Ban, started on March of this year exascale Campaign Never Hide , holds promise and continues to entertain its potential consumers original advertising communication .
The Internet has a new viral video, which caught the eyes of two boys from a bucket of water one after the other glasses Ray-Ban. It looks as incredible and fun as the previous story about the guy leaning out of the car at full speed, caught right on the nose of his sunglasses "glass».
Recall that Ray-Ban launched an aggressive promotional activity this spring. The integrated campaign is involved in the communication with the audience in a brand on the Internet, on TV, in outdoor advertising.
Even then, in March, the top managers of Ray-Ban, and the parent company Luxottica Group announced that «Never Hide» is not limited to partisan activities and a promotional website. The campaign will carry an umbrella in nature and will be valid for at least the entire spring and summer 2007, since the idea of «Never Hide» has huge potential.