Nissan Murano and Qashqai arrange dance showdown Bashny.Net

In September and October of this year, Nissan launched the Murano and updated Qashqai + 2. Now these two are combined in the overall SUV unique lineyku.Iz automakers Nissan first went for it, but the following year, many Japanese competitors also begin to combine crossovers «range». And Nissan, given the smaller media budget neeobhodimo get all the benefits of a first step, lay the groundwork and setting the market position of their own SUV. In addition, the task is to strengthen the status and Qashqai as "gorodonepronitsaemogo" and extension of the positioning on the entire line, then there is a more respectable Murano, too.

Agency TBWA \ G1 and TBWA \ Paris, worked on the campaign, found a creative idea, which allowed different machines from the same series to demonstrate their uniqueness and individuality, while remaining part of the line. Qashqai and Murano, being purely urban - urbanporoof - cars, steel television video animated representatives of urban counter-culture, a kind of real guys without plaque gopnichestva. And if Murano - it is boys from the respectable part of the city, the Qashqai and Qashqai + 2 - representatives of more proletarian areas. Two bands are found in the city and begin to figure out with the help of dance battle, who among them is steeper. And nobody cooler. Murano elegant and impressive, Qashqai fast and flexible, and both a car owned by the city.
The video, in which the machine dance (not turning in transformers), impressive smooth and accurate computer graphics, believable physics and choreography inspired by the best examples of Broadway musicals of the city life.

TBWA \ and Nissan entrusted shooting "Buttle" the famous French director Frederic Planchon advertising (Frederic Planchon) with special manner of filming the city. The video was shot in Berlin for 5 days. The entire post-production took 2 months and has carried out his studio BUF.


The video will be launched on the day in 25 European countries in three formats: 60, 40 and 30 seconds.



via / kreativnyj_obzor / 2007/08/28/19939 /