Donors in Sweden receive SMS, when their blood someone helped

Continuing the theme of the Australian donor , who has 60 years of almost weekly rents blood and saved countless lives. Unfortunately, in recent years the number of donors is constantly decreasing in many countries. For example, in the UK is now 40% smaller donors than a decade ago.

The Swedish authorities found a way to encourage people to donate blood. The method is surprisingly simple, but can be quite effective.

Every time your blood used for transfusion, you will automatically be sent a text message to your mobile phone. In many cases, this means that the blood actually saved someone's life (after transfusion is used in case of emergency).

The first text message is sent with gratitude when one hands over the blood, and the second - when it is actually used.

"We are constantly trying to come up with ways to emphasize the importance of donors - says Caroline Blom Wiberg (Karolina Blom Wiberg), Manager of Public Relations Stockholm blood service in the интервью The Independent. - We want to give feedback, to thank for their efforts, and we believe this method is quite good ».

According to the blood service, such reports give donors a clear positive feedback about how they help others - that encourages them to come back.

In addition, publication of the messages in social networks makes people discuss the subject when they see that their "buddylist" save someone's life. It also has a positive effect.

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"We have received a certain effect on the social networks and traditional media due to these SMS. But most of all we care about is that our donors come back to us, "- said Caroline Blom Wiberg.

With this program, first experimented three years ago in Stockholm, and after the positive reviews it gradually began to spread to other parts of Sweden.

In Sweden, as in other countries, the number of donors is gradually reduced. The authorities have decided that a good way to counter shortages of blood will be maximum transparency, including the publication of a constant current supply of blood in storage in each group. This inside information made public. The idea is that when people see that the blood supply comes to an end, it will push them to act. Traditional donors, if they really see the problem, raise the alarm in social media.



As it turned out, social media can be a very effective channel to convey information to the donor. Most importantly, they understand the importance of things that do.

In general, such activity can be called blood service gamification save lives. "Oh, I went to the third level! The third life is saved! ".

Source: geektimes.ru/post/252274/