Super ideas like a bridge to nowhere

Nine million eight hundred fifteen thousand two hundred eighty seven

The label system looks different from labels of other products, among other things, the fact that it cheats not only the buyer but often also the seller. Karl Marx lately, thanks to the Internet and mass media, we often see enthusiastic crowds of people who follow for the sake of some common goal or super ideas. And, as often happens, the "great ideas" turn into their implementation in a tragic farce. Similar ideas can be of public benefit, health, environment, political system and religious freedoms.

Let's look at three examples of "paradigms" or super-idea, which led to opposite results:

In 1978 911 adherents of the "people's Temple" drank poison and committed mass suicide in Guyana. The vast majority were U.S. citizens. In 1984, followers of Rajneesh Osho infected with Salmonella 700 residents of the Dallas (Oregon, USA). Adherents and their victims were citizens and residents of the United States.

In 1995, the followers of Shoko Asahara sprayed poisonous gas of chemical weapon "Sarin" in the Tokyo subway. The people of Japan, a large part of the capital of the Prefecture of Tokyo. It is possible to result and other examples of self-sacrifice groups of people for the sake of "great goals", which were formed in their movements, but let's think about the reasons that push them to sacrifice. All these people were, in the mass, provided the middle class with higher education, citizens of the countries of "Golden billion" and the desire to make the world a better place. Family and single, young and old. They were willing to sacrifice themselves for the approaching "victory over evil" and achieve the goals of his group of like-minded people. The activities of these religious groups can be considered from different points of view, but there are some issues that will not allow us to lead a simple and objective explanation of the popularity of the "super ideas".

Here is the simplest of them: Where the border between volunteering in community projects and labour exploitation in the cult? How to understand that the sacrifice of all (or a significant part) of their money and property, for research or social projects, good action, and the same in the framework of the cult and the interests of his "guru" – an ordinary fraud? Why the gap of social communication with its environment if it does not share your views, can be seen as rebelliousness and the element of growing up, but the artificial avoidance of all of their family and friends at the request of the ideology of the cult can be viewed as a withdrawal under duress?

Now very much in Vogue a belief that you can eat the energy of the sun, refusing almost completely from food. If not mistaken, in Australia there was a "group of believers", which all "passed this way". They also believe that it is possible, almost without food, to live a normal life and to develop harmoniously, being charged by sunlight. They believe in their idea and die of exhaustion, self-righteousness. Many scientists, philosophers and ordinary people argue on this subject, looking for answers in different reasons. Someone sees a problem in the people (e.g. that they are weak and prone to influenced by a) someone in the society and the state, which practically ignore the problem of destructive cults and sects. There are those who believe that this is due to godlessness and the decline of morals and morality, etc.

There are opinions on any "taste and color", if only their consumers. Such complex phenomena as the involvement in the group "fans of religious and commercial super-idea", unique in each case and cannot have universal explanation. People decide to join the group or to the division of the ideology of "super ideas" under the influence of different factors and circumstances. And there is no "one simple explanation", which is essentially a stereotype or pattern, but is a combination of factors that push a person to review their life before "joining the super-idea". You need to understand that super ideas very attractive and give his fans "the purpose and meaning of life", when all they had achieved was impaired by the cult and "erased" from their memory.Life with a white sheet.

In the group suicide in Guyana super-idea was in building a new spiritual society, and as the guru felt that the goal is not achieved due to "enemies", they decided to "ascend to heaven". Many have noticed after taking the poisoned drink, and someone helped their "brothers and sisters in faith."

A group of poisoners from American Dallas wanted to win the local municipal elections and decided that if I reduce the number of voters on election day with the help of Salmonella, the chances of qualifying will increase. Nothing wrong with the act of bioterrorism, they have not seen. A group of Japanese "believers in the new world," fulfilling the command of his guru, decided to divert law enforcement agencies from searches in the main seat of the cult and make a gas attack in the Tokyo subway. It is interesting that initially, this group sought to create a new and perfect society by destroying the old world, mired in sin.

Why the super-idea is a bloody and horrible performance? If in totalitarian countries, we can attribute this to the "bloody intelligence," "brutal army", "punitive psychiatry," etc., in all these cases, the cult consisted of wealthy citizens of the "Golden billion". Of course, you need to understand that every super ideas there are goals that are achieved by particular methods, and methods has a price. And it's not just money, but time, and the activity of the adepts. Each super-idea in any closed group has two versions: one for external people and internal followers. Often they differ in methods of achieving, but the official goal in common.

Shoko Asahara was able to achieve great success in recruiting by applying marketing approach to its customers. He said that Buddhism is outdated and "he went beyond Buddha" (suited to those looking for the "modernized doctrine"), and the traditionalists said that Buddha's teachings are distorted and need to get back to basics. Once in the cult, "novopaschenny" faced with a different idea and ideology which had no direct relationship to the stated values during recruitment. The ideology of super ideas is usually packaging that allows you to capture the interest of a certain type of people (end consumers) who are willing to devote 10-15 minutes to talk about the important topic (to become the object of active personal sales). Just this topic suddenly turns into the rejection itself, and a radical revision of his life under the doctrine of "new family".

This super-idea must be: Understandable – the more it is consolidated and simple, better suited for a larger number of potential buyers and not serious. Deceptively accessible in such a group, as in many Russian banks rarely show the real value of the purchase and use of super ideas. Relevant – do the same as many others in the environment of your friends is very boring, so the idea must be "new" as for the methods, and the "expected result".

Endless – the more important global goal, the longer you are achieving the absolute goals that will bring constant profit to the authors of super ideas over a long period.

Elite – the super-idea must not be available for all, but only for the "elite consumers" because a sense of having "secret knowledge", allows you to not pay attention to "price of possession". You can build a super-idea, to give her signs of elitism and global ideas (such as "not to help the poor in the nearby Park, but to save the world from poverty"), and then begin to actively join the ranks of its supporters.

The most interesting thing: if you critically take a look at this approach, we will see a lot of these "super-idea" in our everyday life, flowing from the TV, print media, outdoor advertising or the Internet. This, of course, about advertising and marketing, which are tools to promote the various super-idea from the image of "life of the white man" to the endless race for the consumer the illusion of possessing objects. The part of the followers of such commercial marketing of super-idea reach the point of absurdity, but in General most do not commit crimes for the sake of a brand or a fashionable lifestyle. Although many have heard about the Chinese student, who gave the liver an iPad, or about cosmetic plastic surgery services for children and adolescents in the United States. Super-idea, having exhausted growth opportunities in a specific age segment, looking for opportunities outside.

What motivates a person who wants to build a better society without violence, spraying sarin gas or sprayed Salmonella bacteria on the buffet tables at local restaurants? The belief that goals can and should be achieved by any means. When the ideology of the group, to wean from self-thinking and self-criticism is collapsing under the weight of owning the "secrets of the elite". To do this, quite a number of times in the group of "friends in faith" repeat "the postulates of super ideas" so that they become shared you. And all your beliefs and achievements before reaching the focus super ideas should be negatively revalued. Policy to force you no one will, because all of these steps you will make yourself influenced by "situation," which is carefully designed for the "ease" of achieving the "cherished goal". When your close social environment seems to you a burden, but friends and family remain somewhere in the past, the super-idea becomes your only purpose for which you've already done so much that they are ready to "go at large favors and sacrifices."

Why do something yourself to decide if the statement to achieve super ideas already written "competent leaders"? You have "new colleagues in the super-idea", the obstacles and enemies that do not give to achieve it... And consequences such as isolation, aggression, neurosis and stress are just some of the things that you "can handle", but if there's a problem, "new family" will help you. For a cost – time, money, personal growth, etc.

Do I need to get a sect to the super-idea of destroyed you or your loved ones? Of course not. Look at the tens of thousands of people who invest money in the "MMM" or trades in the market Forex, look on fascinated by the idea of their mlm brands ("network marketing"), an endless refinancing or sverhdorogoy lifestyle. Most likely, the most secure "super-idea" is the one that gives you the opportunity to improve something in himself or in his life at the expense of loans or conflicts with loved ones. It is important to know and understand what is for you important part of your life. Usually these are people, not brands or super ideas.

Want to argue with that? Try not to argue and defend their "core ideology", and to think and consult with family members and friends, or googling…

Mikhail Vershinin
Istochnikami

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