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Advertising Wieden & amp; Kennedy «Holy Wayne" won the grand prize golden Campaign Press Awards
Bashny.Net
London, April 24 - ambiguously perceived consumer advertising of an independent ad agency Wieden & Kennedy «St Wayne» («Holy Wayne"), depicting a football player Wayne Rooney with a cross of St. George, won the main prize in the category of gold print advertising contest Campaign Press Awards. B>
According Brandrepublic.com, the advertisement received the silver prize in the category for "best style", "the best advertisement in the national newspapers", "the best use of photo opportunities».
So the company Nike, which ten years of football related advertising contracts worth five million pounds, decided to support England, already published in the 1/8 finals. i>
According to the author of the idea of the poster, which many have called the top advertising art, lamentation, and she must pose Rooney symbolize the joy of football that he could recover from injury for the World Cup. Especially pose for the poster Rooney did not have - was taken photo Rooney, rejoicing the next goal scored and the red cross on a white background was applied to his body with the help of "Photoshop». I>
Agency DDB London (Omnicom Group) won the largest number of prizes after his advertising campaign for the prestigious chain of stores Harvey Nichols won gold for "the best advertising campaign in the press." Overall DDB London won six silver awards: three for the campaign for Harvey Nichols, two of the campaign called «Love it or hate it» for Tabasco Marmite and one for an advertising campaign for Volkswagen.
The advertising campaign for Bartle Bogle Hegarty deodorant Lynx (Axe) «World Cup agreement» has received three awards: "Best for text ads," "the best advertising in the category of health and beauty" and "the best advertising in consumer magazines».
via www.brandrepublic.com/News/MostRead/651507/W-Ks-St-Wayne-triumphs-Campaign-Press-Awards/
According Brandrepublic.com, the advertisement received the silver prize in the category for "best style", "the best advertisement in the national newspapers", "the best use of photo opportunities».
So the company Nike, which ten years of football related advertising contracts worth five million pounds, decided to support England, already published in the 1/8 finals. i>
According to the author of the idea of the poster, which many have called the top advertising art, lamentation, and she must pose Rooney symbolize the joy of football that he could recover from injury for the World Cup. Especially pose for the poster Rooney did not have - was taken photo Rooney, rejoicing the next goal scored and the red cross on a white background was applied to his body with the help of "Photoshop». I>
Agency DDB London (Omnicom Group) won the largest number of prizes after his advertising campaign for the prestigious chain of stores Harvey Nichols won gold for "the best advertising campaign in the press." Overall DDB London won six silver awards: three for the campaign for Harvey Nichols, two of the campaign called «Love it or hate it» for Tabasco Marmite and one for an advertising campaign for Volkswagen.
The advertising campaign for Bartle Bogle Hegarty deodorant Lynx (Axe) «World Cup agreement» has received three awards: "Best for text ads," "the best advertising in the category of health and beauty" and "the best advertising in consumer magazines».
via www.brandrepublic.com/News/MostRead/651507/W-Ks-St-Wayne-triumphs-Campaign-Press-Awards/
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