"Senior" seller Eldorado became a deer

As part of the pre-campaign, Russia's largest chain selling home appliances and electronics "Eldorado", to broadcast new video dedicated to the selection of gifts for the coming winter torzhestva.Tri new movie called "deer", "plumber" and "Appliance" with "big seller" Vadim Galygina talk about the choice of useful gifts. The network "Eldorado" has launched an advertising campaign dedicated to useful gifts at the end of last year and during the holiday 2008 campaign continued to develop it. New Year's campaign focuses on the benefits of buying gifts in the network "Eldorado", because now, more than ever, a vital topic of economy, so the stock is supported by a new slogan, "Time to buy in the" Eldorado! ».


In the first video, "Eldorado" called "Deer" Vadim Galygin compares the right gifts with "my husband for an hour", arguing that it is pleasant, useful and inexpensive. But the present, as opposed to "man" remains forever, says Galygin standing at background antlers.



In the second clip useful gifts are compared with the neighbor-plumber. And this, as well as buying in "El Dorado" - cheap, helpful and like his wife. "That's just a neighbor - is not a gift," - says in the end of the video Vadim Galygin.



In the third video, entitled "Household appliance '' senior 'dealer in communication with colleagues says, referring to one of the officers, the New Year - this is an excellent opportunity to forget all the difficulties and put on life difficulties" big, useful household appliance ».




Three dvadtsatisekundnyh roller support share of the company "Eldorado" for providing a gift to half the cost of purchased goods.
The campaign takes place on all national TV channels: ORT, RTR, STS, NTV, TNT, TVC and others. In addition to TV campaign includes outdoor media across Russia, its own newspaper "El Dorado", as well as a set of advertisements placed in stores. Creative TV commercials developed by the Agency and the Department of advertising Instinct "Eldorado».

via adme.ru